So, we preferred members aren't leaving....interesting. Oh wait....let me offer some spin on the spin....
"Preferred" DM Comments By Mr. Christ Here
I just read through this whole thing....and I just hate to sound like a "Whiner" but I have to ask, "what the hell color is the sky in their world???"
They can't even caluculate the dollars an individual spends on their airline....HOW ON EARTH do they get to this conclusion about CPs:
"This number is for miles our members actually flew on US Airways. It doesn't include miles they may have earned from credit card, codeshare flights or special promotions." How would anyone get to that. How COULD they get to that....when they can't even tell me how many dollars I've spent on them? (I know....but guess what? THEY don't know!!!)
This CP has 110,857 Preferred Miles and 80 segments. The PVD-BCN deal in Envoy nearly 14,000 "Preferred" miles, and there were some quick trips to Florida and such....the rest was stuff booked on UA! I mean, at least 50%....probably 60% of the PQMs I got were from UA, minimum.
I also got 10,000 miles for charging $25K on my BoA Visa (which I guess I didn't really need.)
So, that means, I'm not in that "7% growth?" 'Cause that growth represents people that actually flew on US? I don't get it.
The statement,
"the vase majority of our preferred members chose flights based on two things, schedule and price" says and confirms EVERYTHING we need to know about how out of touch these people are with High Yield pax. Admittedly, it's also
EXACTLY why I can't say "I'll never fly US again." At the end of the day, there are just some times when there is no other way around it, I have to fly US....and I will bite when the fares are obscenely low. But I have to ask, is that a truly sustainable plan? Or would it make more sense to build and airline and route structure people CHOSE to fly because they are loyal and love the company....like it use to be with US....
That statement confirms they don't believe they can control ANYTHING other then getting the airplane to its destination on time with luggage. Amazing. Thank God other airlines don't think the same way.
"It is important not to confuse turnover of individual DMM as an indication the program is unattractive" is the FIRST admission, defensive I'd say, that they are turning their members over.
"Their loyalty ends up changing right along with those career changes." Interesting.....I've been an "Elite" cardholder with US since 1990.....and since 1990, I've had, lets see....one....two....three....four jobs and then a fifth true change when I birthed my company on a flight from CLT-SFO. Only now, since the rock stars in the Sand Castle have taken over, have I moved on. Again, OUT of touch.
The upgrade thing is good...but again, we see just how out of touch this team in Tempe is,
CO has the same thing!!! But I have to admit, and it's true, US has the best upgrading program.....
because fewer pax actually buy the friggin product. LOL
"Rumors denied!!!" LMAO!!!
Too funny!
And again, I'd have to be a pretty bizzare person to think I'm the only one who has noticed how poor this product has become and how poorly positioned "Business Casual" is.
3 or 4 years ago....I would NEVER have considered flying another airline. Now, it's the FIRST thing that comes to mind.
Very sad indeed.