Most importantly is the morale issue. If I were king for a day, I would find ways to improve morale, motivate and challenge the workforce and create a reward system for the employees.
The second thing I would do is call in every employee at the Director Level and Higher. I would give each person 5 minutes to quantify the importance of their position with the company. Anyone unable to do that to my satisfaction would be gone. Once the Management team from Directors and Higher were given the added responsibilities of those that were dismissed, I would force them to do the same with each department / manager that reported to them. If you can't justify your work and salary, you are gone. This would also lead to an uptick in employee morale.
Train the management level employees about what it is to motivate and inspire your work force versus the continued beatings. While I would not lighten up on many of the rules and regs, I would encourage managers and supervisors to find better ways of addressing employee issues. There has to be a sense of teamwork and cooperation between supervisor, managers and employees. Create a more employee friendly approach. We still need to address chronic offenders but I think we can do it in a better way.
I would summon the Unions to CCY and declare the reign of terror to be over. From this day forward we will work as a team. Open and honest communication would set the levels of expectations in any dealings. I would immediately right the obviouis wrongs (like the AB heavy work and sick penalties) and find a cooperative middle ground on issues where we are in disagreement. There would be no BS. I am a man of honor and integrity, my word and hand shake are as good as any written contract. We would pool our talents and collectively work to steer the airline back on course. If the issues are still the need for cost cuts, then I would prove my case to the unions and ask for their assistance in getting us to the numbers we need with the least amount of pain to the employees. If additional sacrifices are necessary (W-2 would be a last resort) then we set up a reward system for the employees to prosper with the company during the "good" times. When we make money, you make money.
Do a comprehensive review of every procedure and department in the company. If there is a way that we can do things better, then make it happen. If there are obsticals standing in our way, such as the parts issues that AOG talks about, then we need find out how to best address out side vendors from impeding our performance.
Performance based bonuses and employee achievment awards along with an employee incentive program.....not for hocking the airlines VISA card, but for actual performance targets and goals.
Streamline how we do business. Take advantage of technology.
Become an industry leader not a follower (as mentioned above).
Accountability is a huge issue as well. Why is it we have people that continue to make HUGE mistakes still holding the same positions?
With regards to crews staying together or being seperate.....together 100%! Operationally it makes sense. From a CRM prospective it makes sense. It works, don't mess up a good thing. In the crew arena, I would totally reconstruct all the trip pairings with different parameters. Today we try to maximize time by scheduling crews right up to their legal limit. So you see plenty of trips with 14 hour duty days and short overnights. It doesn't work. If we have a weather or ATC issue, those duty days and overnights make repair from irregular operations a challenge. Why do we continue to schedule crews on unrealistic pairings? Why do we have a crew flying PIT-PHL-BOS-PHL-ORD-PIT-LGA with a 14 hour day? The potential for problems are huge! ATC in PHL, BOS, ORD or LGA are highly likely and you now only afford the crew to run 45-60 minutes late before they go illegal. Why not reconstruct the trip pairings to reduce the duty day to 12 hours and no less then 11 hours on the overnight - if possible. This allows the airline some room to breath when the operation goes sour. Reduce deadheading and productivity breaks - as well as crew changes - as much as possible.
Create a coordinated operational plan between mainline and all express carriers. Rather then having 11-12 different reactions to the same event (PHL snow storm), there should be 1 coordinated and planned response to any event. All carriers should be in constant contact to ensure the highest level of performance throughout the system versus the present lack of coordination / planning.
Throw in the rolling hubs, rationalized fare structure, increased aircraft utilization, mainline growth program, Caribbean / South American expansion, aquisition of additonal airplanes, marketing the airline, express / mainline flow through program and consolidating the W/O Express carriers and I think that is a good start for my first day of work.
These are a few of my favorite things that I would like Santa to bring me for Christmas. LOL