I really like Solid Cactus' post. To me this is really clear. Ma and Pa kettle are not going to be flying regularly with the way that gas prices are taking their money. Recently a study showed that Americans are increasingly AVOIDING air travel because it's a pain in the %*%^*%.
I think US should go to its former frequent flyers on its knees, admit that it screwed up and woo them back. Why is the fact that business flyers stay with you when no one else does such a foreign concept to the Desert People? Increasingly, it looks like whatever AWA brought to the table is devaluing, so why not learn from history and take a look at what the former US did right? Admittedly they did a LOT wrong, but people liked us and we weren't considered the bottom of the barrel like we are now. What''s interesting to me is what US doesn't do.
How about a babysitter for the Business/ First Ticket line. Some 9$/ hr person to just recognize the frequent traveler, help him load his bag, have a handheld that updates the info on their flight and generally acts as host the minute they walk through PHL's door. They could give him/her free drink coupon based on their monthly flight log/ whatever. Just human contact to start the experience. They proceed to the US club where the human contact is maintained and then to the flight where something is said when they board the a/c. The FAs can do what we used to do and recognize them on board. All of that stuff adds up, but first you have to make peace with the employees. BTW, Mr. 9$ could be paid for by getting rid of one of the many useless managers in PHL.
This could all be done in conjunction with changing the boarding to non assigned seats except for those who paid to get a certain seat, and yes the FF.
Keep it Simple Stupid. That mantra has NEVER failed. Coddle your business traveller and sock it to the leisure. Tempe has it half right. They click on the lowest fare, so give them on time performance and a seat and a reasonably friendly experience, but pamper the guys that pay the most and fly you regularly.
Continental is doing well because their frequent flyers love them. The objective should be to copy that and be draconian where it works.