Maybe plan B is the right plan? there may be a good plan b in place, we just dont know what it is...
US is not in terrible shape. You guys who work for US may not really see it through the eyes of a customer. In 2007, US sucked so bad I stopped flying it completely. but i run a company that has a lot of moving parts too, and I know first hand how hard it is to fix problems, and how long it takes. If I were Doug Parker, the short version of my plan B would be... (this is in addition to doing the actual bean counting and reducing expenses - operating EFFICIENTLY is a given)
a) DL/NW are going to have the same problems US did. Res systems, duplicate routes, just to name a few. This is not going to be the best thing since sliced bread for anyone (except for the other airlines), trust me. US is really ahead of the game here. SO this being said, if I were Doug, I'd be planning on using this to my advantage, not now, but in a bit...
B) keep up the #1 position for being on time. no matter what it takes. most customer complaints stem from this. being on time really does reduce a huge part of the customer service problems.
c) the cleanliness has been achieved, maintain it.
d) INVEST IN THE EMPLOYEES!!! This is the most important. Employees are the most valueable ASSET in any company. IF the company continues to lose money, and cannot afford to give back past pay cuts - create interim incentives that make people feel good about their jobs... work out all labor issues asap. Empower supervisors to issue on the spot rewards for good customer service. Gift cards, any token of appreciation. Encourage employee interaction with people from other parts of the company. maybe have a "party" in PHL for employees not only from PHL. Get upper management and especially execs out there in flight, introducing themselves to the employees. Listening to their concerns. Spotlight rising stars. Increase internal communications.
e) Improve customer service. When customers complain, dont use form letters. Empower people to reply with personalized responses. ESCALLATE MAJOR complaints UP to management. FORCE management to acknowledge and provide solutions. A customer would rather get a letter from an executive that shows empathy and acknowledgement, than a voucher. Southwest does this well. VERY well. I have sent letters to every airline. Southwest replies in about 7 days. never a form letter. One time I sent them information about a route that I would like to see. They actually sent me an ANSWER as to why that route would not be economically feasible for them, it was copied to Gary Kelley, and came from the director who establishes routes, signed by him, with his contact info. THIS is the level of attention your customers want to see. They dont want a form letter that says, "we're sorry, we have no plans to provide service to XYZ at this time".
f) become more transparent. CONSIDER BLOGGING. talk about issues that effect the industry, safety, etc.
http://www.blogsouthwest.com/ sorry folks, but check out this website and you'll see what I mean.
g) by now, in the real world of how complex it is to make changes in a big organization, DL/NW should be falling apart at the seams. go through past FF histories. locate profitable customers from the past who no longer fly US. offer them a free trip to come back and try the new US airways. this would need to be done in a presentation piece that EXPLAINS all of the new changes.
I could probably go on forever... I'll stop here, but I think you see my point...