Delta is still disadvantaged with respect to LHR. Delta was fully capable of competing with AA to LHR.
Which is it?
which is why I put LOCAL in all caps.....
see below....
It is very fascinating…. Because it involves thinking strategically – and analyzing the strengths and weaknesses of each player.
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A potential combination of DL and parts of AA would be driven by the same increase in combined revenue that occurred with DL+NW and UA+CO. It has long been accepted in the airline industry, which is a network business, that larger size translates into higher revenues. Nearly all successful mergers in the airline industry as well as in similar industries such as telecommunications and media – which also have size driven benefits – have resulted in increased revenues….. ONE plus ONE is MORE THAN TWO.
Since the first round of mergers in the industry occurred, AA’s ability to obtain revenue premiums across its system have slowed in the domestic, transatlantic, and transpacific entities with only being the only entity where AA has demonstrated it can increase its revenues at rates comparable to or better than other carriers. UA has obtained average fares higher than AA in every transpacific route on which the two compete – which is the majority of AA’s transpacific system. To LHR and Brazil, DL is now obtaining average fares comparable with AA’s even though LHR is a relatively new market for DL. To/from LHR and in domestic markets, AA is retaining its position only because of its size – but it is not obtaining the revenue premiums it once did. AA is unable to close the revenue gap it has on the Pacific against DL and UA, even with a joint venture with JL.
The only reason where AA is holding its own is in Latin America, although UA has grown its revenue far faster than the industry as it has reaped benefits of its merger with CO…. CO was traditionally stronger in northern S. America and Central America while most of UA’s presence was in deep S. America… combined they have a much larger network – although still smaller than AA. But DL and UA are operating some routes with comparable revenue per flight as AA – they are just hindered by AA’s overall size in the region. Inclusion of LAN-TAM in oneworld, if permitted by the US (and it is possible that they may be not be permitted to obtain anti-trust immunity or a joint venture) make it necessary for DL or UA to act if they have any desire to become competitive in Latin America. AA’s advantage of course is that it is the only US carrier that offers service from MIA to Latin America; even though Latin America is the smallest global region, there is no other global region where only one carrier has a presence in the largest gateway to the region. (ie AA, DL, and UA all compete in the NYC-Europe and LAX-Asia markets).
Thus, every airline is trying to increase its revenues in markets where they are able to do so by minimizing AA’s presence – but that ultimately makes AA’s presence in Latin America, and MIA-Latin America specifically, the most valuable part of its network.
It is a given that some other US airline will attempt to buy at least AA’s MIA-Latin America operation, and perhaps a lot more of its network. UA could probably only buy MIA-Latin America since there would be antitrust issues with overlap on the rest of AA’s network. US could buy most of AA’s network w/ few antitrust issues – but it would not change the fact that AA-US would still be #3 in the transatlantic and transpacific regions and probably #4 in North America – and US has long shown that they do not have the size to effectively compete with the larger network carriers and thus do not generate revenues on par. IN addition to the lower quality offer (from a financial perspective – more debt necessary) AA’s creditors would thus be challenged if they gain anything by combining with a smaller airline like US if they want to maximize their investment. Or do they sell off as much of AA to a carrier that can generate the greatest revenue premiums with the majority of AA’s network. DL is able to absorb most of AA’s network with the least amount of antitrust issues.
The reason why investments from foreign airlines won’t make a difference in AA’s long term outlook is because AA still will have to compete across the majority of its network against larger carriers – DL, UA, and WN domestically and DL and UA on TATL and TPAC routes. Although “metal neutral” joint ventures are supposed to create a “revenue merger,” none so far have been able to take two carriers in different countries who are at a disadvantaged position and move them to an advantaged position relative to its competitors.
It is AA’s ability to generate revenue premiums post-BK that will become a key consideration when offers are made for AA – and they will come.
It will be very interesting to watch the next phase of consolidation in the industry – but as with all things in business it will be driven by who has the most financial resources and is best able to demonstrate their ability to use resources.