so to pay more to look at the bulkhead is not a valid comparison. US has no more legroom in the front of the plane than the back (except for exit rows, and in the other direction the last row of coach on the 330). So to charge people to sit further forward is not a brilliant move--it offers little to no VALUE to the customer.
From the number of requests I get each day from customers to "move forward in the plane", there is obvious some value for some people to sit near the front. I personally dont care where I sit, and the Preferreds already have this choice, but IF someone doesnt want to sit in the back or a middle seat, they now have the CHOICE to purchase a seat that THEY will feel more happy with. If you book early enough and can get a non Preferred seat 9C or 9D, there really isnt any need to "buy" 5C or 6D, but for someone who has to buy a ticket last minute and gets "stuck" with 32E or 34E, they may well think that buying 6D has value TO THEM at that point in time. Of course, if they dont want to buy that seat, they can take the chance that it will still be available to them at the airport if they check in early enough on day of departure.
Regarding surf and turf vs. chicken, you're right--the S&T should be more, but on the plane, you're getting the same product regardless of where you sit in coach. Again goes to VALUE--no extra value being in the front of coach on US--you're going to be just as uncomfortable just about anywhere.
Its not just about sitting "in the front of US", its about not necessarily having a middle seat ANYWHERE on US. Again, if people dont think it has value to them, they are not required to purchase it and can take their aisle or window in the back or middle anywhere. (Or they may get lucky enough that no one wants to buy it and they can get a bargain and snag it for free day of.)
How much does it COST in labor and time to collect the extra $5-$30 for moving up forward? I bet they don't even know.
It shouldnt cost US anything in labor since customers will be buying it online themselves when they go to do online checkin.
The sad reality is that in the day of $110 oil, fares have to go up....there's no way around it. And if they were priced right or close to right in the first place, the nickel and diming which is pissing everyone off would not be necessary.
I agree to a point, however if you can snag the $69 ticket cross country, book online, have 1 bag under 50 pounds to check, use the kiosk, dont care where you sit and bring your own snacks, you can get a great deal. On the other hand, the more "service" you need to travel, the more you are going to pay. I see on the news all the time about just charging more and include it all in the raised price. There are definitely people out there that would not buy a flight if the prices were raised. I've seen people "shopping" that think $100 to fly Florida to New York is too much. If you dont need much, you can get a cheap flight and the more you need, the more you pay. If you are computer savy, why would you want the price of the tickets raised across the board to cover the current ATO or REZ fees for ticketing? If you arent checking bags or lugging your entire closet with you, why would you want prices raised to cover someone who is bringing everything including the kitchen sink?
I think the biggest problem I have with everything they are doing and its a disservice to the customers and employees alike is to continue acting like we are a full service airline for everyone, status quo just with more charges and fees. I feel THAT is the reason people feel like they're being nickel and dimed to death. They need to change the customers expectations of just what they are buying. We all know WN isnt always the cheapest and they dont have any of the frills that airlines (used to) have, yet they've managed to get customers to expect little and deliver. There is obviously a market for the Spirits, Easyjets, Ryanairs and Skybus of the world (although the fares offered by Skybus were ridiculous, the concept of cheap and buying up is what I'm addressing).
US needs to desperately quit trying to be everything to everyone. First needs to change to Business, Coach to Economy and rebranding, repricing and reevaluating the service levels from top to bottom need to happen if they want to be a viable alternative going forward. We're already heading in that direction just without the support and leadership from Tempe in regards to telling people what to expect and being able to deliver on "their" promises of what they are selling.
Just my personal opinion of the way things are heading.