I hate to sound like a broken record here but this needs to be drummed into everyone's head as often as possible. U just reported an August load factor of 80%. Let me repeat that: 80%!!!!!!!!! Yet we cannot make money. Why? How is it that a management group that has told us of the lingering effects of the Iraq war has held down traffic can record that kind of load factor and not be profitable? What gives? If an airline has that kind of load factor what could possibly prevent profit unless the management was so inept they couldn't make a profit with ANY amount of butts in the seats? Unless of course, the goal was just to generate revenue and NOT make a profit. I am totally lost on this one. Giving tickets away to fill seats is just plain foolish.
Lets see. I have a lemonade stand and it costs me 10 cents to make a glass of the stuff. I sell it for 12 cents and make a profit but only sell 100 cups a day. If I lower it to 9 cents I sell 500 cups a day but lose money. But boy I am busy and I generate enough cash to buy more lemons and sugar to continue to spin my wheels while I lose money. But the lemon and sugar suppliers are happy. And the kid down the street sees all my customers and gets the idea that he wants to buy my lemonade stand because of my 500 customers. So he offers me some cash for my stuff and I sell it to him. I make a tidy profit but my buddies who work for me are now out of work and the lemon and sugar supplier lose a customer. But I have some cash in my pocket. Maybe I'll try it with an airline next week.
mr
Lets see. I have a lemonade stand and it costs me 10 cents to make a glass of the stuff. I sell it for 12 cents and make a profit but only sell 100 cups a day. If I lower it to 9 cents I sell 500 cups a day but lose money. But boy I am busy and I generate enough cash to buy more lemons and sugar to continue to spin my wheels while I lose money. But the lemon and sugar suppliers are happy. And the kid down the street sees all my customers and gets the idea that he wants to buy my lemonade stand because of my 500 customers. So he offers me some cash for my stuff and I sell it to him. I make a tidy profit but my buddies who work for me are now out of work and the lemon and sugar supplier lose a customer. But I have some cash in my pocket. Maybe I'll try it with an airline next week.
mr