WorldTraveler
Corn Field
- Dec 5, 2003
- 21,709
- 10,662
- Banned
- #16
To say that the revenue environment has NOT permanently changed shows a complete lack of understanding of the nature of the industry. One look at a graph of the average fare component of airline revenue shows that changes in the industry in the industry have never been experienced before and have permanently and fundamentally changed the revenue picture. Average fares took at 20% plus drop around 2001 and the drop has continued ever since. Never before in the history of the industry has traffic recovered as it has since 9/11 without a corresponding increase in revenue. Simply put, the LCCs are now large enough that they control pricing for the entire industry. Carriers like UA and US are fully in the crosshairs of the LCCs who wish to erode legacy carrier revenue.
Carriers have cut costs in the past and managed to keep from completely alienating their employees; other carriers have done just the opposite. The carriers that survive will do so because their managements will succeed at cutting costs and keeping employees on their side.
Carriers have cut costs in the past and managed to keep from completely alienating their employees; other carriers have done just the opposite. The carriers that survive will do so because their managements will succeed at cutting costs and keeping employees on their side.