E,
Nice article if you are looking for someone to give you some sense of “feel good” even if the facts of the article are devoid of any facts.
First, he talks about the value of Revenue on Invested Capital but fails to note that AA’s Pacific network has been plagued by losses that have far exceeded on a percentage basis the losses that any other carrier has incurred in any other region of the world… and AA’s answer to that solution is to throw more capacity in the market, targeting many highly competitive markets where AA doesn’t even have the strategic advantages that other carriers have.
Where is the ROIC on a system that posted a NEGATIVE 25% operating margin in the 1st quarter of this year and NEGATIVE 15% in the 2nd quarter that was just released?
Second, the issues with Japan, which no one seems to be willing to recognize are directly related to the devaluation of the Yen by the Japanese government, has far less to do with access to HND or NRT but in finding markets that actually work. He doesn’t mention that UA is willing to pick the route up perhaps on the basis that they should be able to do as well on SFO-HND as DL does from LAX-HND, where DL carries more onboard revenue than AA does on either of its two LAX-transpac flights. Even though he released the article on the same day that DL reported its quarterly results, he doesn’t include the fact that DL said that NRT was DL’s highest margin hub on its system. The problem is clearly not that the Japanese market has no potential anymore or that NRT as a hub is dead. DL just proved that wrong even if they opt to trim downgauge and overfly Japan nonstop to other destinations in Asia in order to reduce costs given that NRT is a very expensive airport at which to connect passengers – but was even before the Japanese devaluation.
Third, he fails to speak to the fact that AA is adding double digit capacity in a region where it has lost money and been unable to gain a foothold relative to DL and UA and continues to add capacity at a far faster. And more significantly, AA is adding that capacity in an apparent last ditch effort to find a home-grown strategy to serve Asia at the very same time that it is taking hundreds of millions of wage cuts from employees and investors. You tell me what other carriers have walked out of BK with a strategy that has involved losing hundreds of millions of dollars per year in a region of the world just after having cut costs on the backs of employees and investors? Maybe AA is still in transition and its heavily money-losing LAX-Asia flights will go after the DFW flights ramp up, but it won’t change that DFW-Asia doesn’t serve large parts of the country and costs much more money to serve those O&Ds. Also doesn’t change that AA still runs a distant 2nd to UA in all of the ORD-Asia routes the two jointly serve and a #3 behind DL and UA on LAX-NRT.
Finally, where is there mention of the fact that CX is adding far more capacity between the US and HKG and not DL or UA? Where is the mention that CX has apparently shunned again AA's request for a joint venture between the US and HKG and the fact that AA is now turning to a Japanese partner to help fill seats on a flight to HKG? George might want to wait just a few secs before he is convinced that CX is going to be such a great partner to AA in helping AA make their DFW-HKG flight work.
When you post articles that talk about the real issues that are at play in AA’s Pacific operation, I’ll hang in up. Until then, there are truths that need to be told and there are people who deserve to know how their investment in AA is being spent.