KC,
We don't always fly on below cost tickets that upgrade to F. The simple fact is the more we fly, the more likely we are to be profitable customers--the average works for US. Therefore US should and I believe DOES recognize the importance of the very frequent flyer. My recent travel has been in the middle of the price spectrum--one trip ISP-FLL for about $450 (which SHOULD be near max), one trip to CLT for $950 (WAY too much), and one trip to ROC for about $250 (just about right). I have had FLL fares as low as $173, and while that's nice, I realize it's a loser for the company.
One of the points made at R'Fest was that we don't expect the artificially low fares offered to counter some of the LCC competition. What we expect is FAIR fares. In some cases we do get low fares and in other cases we don't. For what it's worth however, please remember that you do have the most loyal group of elite flyers of ANY of the majors, and that is primarily due to YOU, the fine folks on the front line. I am not looking to blow my own horn here, but frequent customers provide much more revenue overall than the once a year flyer, who is more likely to be rude and aggressive when irregular ops occur.
I also echo L4P's comment that there are some badly behaved elites, but I think that is primarily the majority. There was an incident at ISP on Friday morning when we had a ground stop due to weather in PHL (there was more than one cloud in the sky). A customer started giving the agent a hard time about his connection--said to her this wouldn't be a problem if US was a "real" airline. I jumped up and intervened on her behalf--explained the ATC situation in PHL, and told the guy to be thankful he is not on an LCC (name omitted). Instead of being able to rebook on another carrier he would be sitting around for hours until the next flight on that carrier. Bottom line is the agent and I were able to diffuse the situation, and it wound up reassuring other customers.
You guys and gals REALLY are the best--I wish there was more we could do to help.
My best to you all.....