Former ModerAAtor said:
The Legend Terminal is vacant, but I don't see it as a viable option. It was never built to handle more than 350 people at a time. Put six MD80's in there, and you're looking at close to 900 people outbound... There's also very limited options for parking and access to rental cars over there.
[post="272031"][/post]
I agree and if the Wright Amendment is repealed, here's what I think might happen.
Does anyone remember the "Dogfight over Dallas" article that ran in D Magazine back in 2000? It's archived off of D Magazine's website, but you can still read the article via the internet archives. (Note: each page is archived separately.)
Page 1
Page 2
Page 3
Page 4
Page 5
Page 5 provides some background on the East Concourse and Legend's Terminal.
Legend had originally wanted to fly out of some of the former Braniff gates in the East Concourse, but the City of Dallas said that legally it could only be used for office space. AMR later leased the concourse as office space for one of its affiliates.
The article notes:
Legend was forced to build a $21 million private terminal and parking garage on the Lemmon Avenue side of Love on land controlled by Dalfort Aviation. Grandfathered under an 1955 legal argument, the leasehold was allowed up to six gates for commercial air traffic. For the investors, it seemed a safe real estate play. If Legend failed, the gates can be used for increasingly popular commuter flights by so-called regional jets.
American even tried to block the construction. After the Staubach Company made a pitch to develop Legend's terminal, they abruptly pulled out.
"American told them they'd lose the Sabre contract at Solana," says Scott McArtor. "We had to start all over."
The Staubach Company is owned by former Dallas Cowboys quarterback Roger Staubach.
Fast forwad to December 2, 2000 when Legend, ceased operations. They filed for bankruptcy a short time later and were liquidated in the spring of 2001. Not too long after that, in the summer of 2001, Roger Staubach was named to the board of directors of AA.
I thought I had read at one time a few years ago, that after Legend liquidated, the Staubach Company did, in fact become the leasing agent for that property but that may have been just a rumor and if true, I don't know if that's still the case.
If it is true, since Roger Staubach sits on the board of directors at AA I seriously doubt those gates will ever be leased to an AA competitor.
And that brings up another interesting point. In the Love Field Master Plan it states:
If in the future the Lemmon Avenue Terminal is no longer used for air
carrier gates, the City will allow up to six additional gates to be placed
in the Main Terminal.
An additional May 25, 2001 article about the terminal mentions:
The city of Dallas recently gave the partners a big boost with its new master plan for Love Field. It limits Love Field to 32 passenger gates. That gives the Legend terminal owners almost a 20 percent share of the Love Field market.
"Their six gates are included in our count," said Terry Mitchell, Dallas' assistant director of aviation. "I'm sure they are out there beating the bushes to get tenants for their building."
Mr. Mitchell said that should the Legend terminal owners decide not to use the facility for commercial airlines, the city could replace the gates with six more in the main terminal that faces Cedar Springs Road.
The building's owners have the option of converting the property to a general aviation facility.
Source
Theoretically, another use could be found for the Legend Terminal and AA could build those six additional gates to go with the three it already has for a total of nine gates in the Main Terminal. It wouldn't be enough for a full-fledged hub, but they could have a pretty good "focus city" operation with 70-80 departures per day.
If AA were able to get nine gates in the scenario I described above, and if they could run an average of 9 departures per gate, that would be a total of 81 departures per day or slightly less than 10% of the 850 deparures per day they currently have at DFW. DFW might suffer in the short term, but the lower fares would increase demand at
both airports and DFW most likely would gain those departures back, either from AA or other carriers.
It seems like lower fares would also increase the percentage of O&D travel into and out DAL and DFW which would provide more parking revenue to both airports. Isn't parking one of the main sources of revenue for commercial airports?
Southwest issued a press release earlier this month on the one year anniversary of launching service into Philadelphia
Southwest Airlines Celebrates One Year in Philadelphia
It gave some interesting statistics, but the one that jumped out at me was this one:
In the third quarter of 2004, the average one-way fare between Philadelphia and Chicago Midway fell 46 percent, while traffic increased by 137 percent. In addition, the average one-way fare between Philadelphia and Chicago O'Hare (an airport that Southwest Airlines does not serve) fell 44 percent, while traffic increased by 28 percent, showing that Southwest Airlines' arrival in new markets benefits sister airports and other airlines.
I think the DFW would enjoy the same effect if the Wright Amendment were repealed.
I think AA could carve out a niche for itself at Love Field by serving cities and/or airports Southwest doesn't serve. Let AA serve BOS from Love Field while Southwest serves PVD and MHT. Let AA serve ORD while Southwest serves MDW. Let AA serve LGA and JFK while Southwest serves ISP. Let AA serve SFO, while Southwest serves OAK Let AA serve DCA and IAD while Southwest serves BWI. Let AA serve MIA, while Southwest serves FLL and PBI. Let AA or other carriers serve ATL and MEM and MSP and CVG and DEN and other cities Southwest doesn't serve. With lower fares, there should be enough traffic for everyone at both airports.
Since AA would have a limited number of gates at DAL, they could cater to their best customers who live closer to DAL than DFW. The flights out of DAL would be mainly for O&D travel between Dallas and key business destinations, while all connecting travel could be routed through DFW.
Former ModerAAtor said:
AA currently has three gates which could be operational within 45 days (just need jetbridges to be hung), but they can't legally use them until the Love Field Master Plan is modified. And the City has said they won't modify the master plan.
[post="272031"][/post]
I think you may be wrong about that.
As part of the master plan, the City of Dallas and Love Field agreed to let AA keep (and use) the three gates they had refurbished, and in return, AA paid for the demolition of the rest of the concourse. Southwest agreed to build (and pay for) a new cargo facility on the site of those demolished gates.
Source
LoneStarMike