Us Airways Travel Sale Generates $4.7m Revenue
- Thread starter USA320Pilot
- Start date
jack mama
Senior
- Nov 18, 2003
- 392
- 0
Boomer,
You're wrong...read it again. The 4.9M was the record revenue in one day on Sept 22, 04...it doesn't say how much revenue was pulled in last Jan 17, just that we sold 55% more seats and revenue is 49% higher than it was this week in 2004.
It is good news. I just hope it is at near break even costs.
You're wrong...read it again. The 4.9M was the record revenue in one day on Sept 22, 04...it doesn't say how much revenue was pulled in last Jan 17, just that we sold 55% more seats and revenue is 49% higher than it was this week in 2004.
It is good news. I just hope it is at near break even costs.
While this certainly could be looked at as burning the furniture and giving away the store, I have to give US Airways' pricing/yield management areas a little bit of credit here. They need to sell seats, and when price is the same, what competitive advantages do they have these days? Nonstop flights depending on the route, frequent flyer miles if that matters to the customer? Upgrades to the elites? Not much of an advantage. So at least those guys had the foresight to load the sale Friday night, when their competitors were starting their weekends. I didn't see anyone match fares until Monday morning- heck over on FlyerTalk there were lots of people asking "Does AA not match US anymore?" as well as the rhetoric of "US must be on its last legs, no one is matching them" and brought up stories of Eastern's last days. So for at least 48 hours, US had the competitive advantage of having sale fares go unmatched. Hopefully they made some money off of them.
Perhaps the next stage of the thread in the AA forum (Why don't airlines just raise fares?) should turn to the game theory of fare increases and decreases...
Perhaps the next stage of the thread in the AA forum (Why don't airlines just raise fares?) should turn to the game theory of fare increases and decreases...
You people never fail to amaze me.
If Delta has increased sales due to their announcment of a fare sale, you applaude them for having been so clever and being first to do so.
But US Airways has great success with the same, and the website was used the way the company intends to do so, and it is just another reason to belly-ache.
real nice...
If Delta has increased sales due to their announcment of a fare sale, you applaude them for having been so clever and being first to do so.
But US Airways has great success with the same, and the website was used the way the company intends to do so, and it is just another reason to belly-ache.
real nice...
usairways_vote_NO
Veteran
- Sep 9, 2002
- 1,882
- 57
All the more reason for you to choose different airline.. please feel free to and stop your belly achingRico said:
OP
USA320Pilot
Veteran
- May 18, 2003
- 8,175
- 1,539
- Thread Starter
- Thread starter
- #21
US Airways’ Fare Sale Wins Back Customers
ARLINGTON (Aviation Daily) - US Airways’ two-day systemwide fare sale won back many customers who may have hesitated to book flights in recent weeks due to worry about the airline’s future. In a message to employees, the airline reported that its web site brought in $4.7 million on Monday alone, making it the second top revenue-generating day in the site’s history. There was a 55% jump in the number of tickets issued through the web site.
Regards,
USA320Pilot
ARLINGTON (Aviation Daily) - US Airways’ two-day systemwide fare sale won back many customers who may have hesitated to book flights in recent weeks due to worry about the airline’s future. In a message to employees, the airline reported that its web site brought in $4.7 million on Monday alone, making it the second top revenue-generating day in the site’s history. There was a 55% jump in the number of tickets issued through the web site.
Regards,
USA320Pilot
ClueByFour
Veteran
- Aug 20, 2002
- 3,566
- 37
Rico said:
Delta fundamentally changed their fare structure (capping the walkups and eliminating the saturday night stay). US is burning the furniture. There is a difference.
usairways_vote_NO
Veteran
- Sep 9, 2002
- 1,882
- 57
usairways_vote_NO said:
And that goes for you too pineyscab
resqicunurse
Newbie
- Apr 19, 2004
- 9
- 0
Rico said:
Couldn't agree more Rico....would everyone here just prefer that the thousands of tickets sold not be sold and those flights go empty? I picked up a pretty good fare on a ticket but it wasnt' dirt cheap...I applaud US for good timing this time and for filling those seats....to me, it was 4.7 million dollars in your coffers and not the competitors...especially Southwest who I won't fly again. Go US
ClueByFour
Veteran
- Aug 20, 2002
- 3,566
- 37
PineyBob said:
I see they broke out the extra special green Kool-Aide for roachfest.
US matched LCCs when they came into their markets, one at a time.
DL did it systemwide, and started before that with CVG, which had no LCC competition. I've only ever seen BlowFares (tm) from CLT, for instance--US continues the "rape the captive hub" environment. "Months ahead," eh?
I know last minute travelers that have been stung by everyone--but it's patently silly on it's face to insinuate that US has ever led anything from a pricing standpoint (well, from a consumer friendly pricing standpoint, at any case).
Most of what CCY does is wrong. The proof is that if they knew how the #@# to run an airline you would not have seen two bankruptcies, nor would FFOCUS be necessary. I really wish you would come up with something better than "the PIT thing." It makes your already weak spin on the situation seem that much weaker, especially in light of the fact that I don't live there anymore and in light of the $25k+ in travel that I've booked away from US as a result of that and other boneheaded moves from CCY (unlike some, I'm more than willing to hit CCY in a way to get their attention rather that chasing around middle managers from CCY with a powerpoint presentation and some gummy bears).
CynicalResAgent
Veteran
Maybe were onto something... The consumers do not care if their bags never arrive or how poor the service is as long as the fare is cheap.
I always laugh when a caller says they'll never fly us again, because I know they will... if the price is right.
I always laugh when a caller says they'll never fly us again, because I know they will... if the price is right.
