USA320Pilot
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Us Airways Travel Sale Generates $4.7m Revenue
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usairways_vote_NO
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USA320Pilot said:
Piney all over it then crying for more employee cuts
USA320 Pilot you can generate 4.7 million in sales but from the article it says USAIR haas 260 million in plane payments next month. Who's gonna pay that...oh yeah I forgot the taxpayer. You smoking dope these days. Give it a rest please. YOU DON'T HAVE A WORKABLE PLAN.
regards
regards
OP
USA320Pilot
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US Airways' one-day sale highlights three interesting points:
-- The sale sold tickets on flights with availability, which would could have seats gone unsold at departure time without the special offer.
-- The sale created about 300,000 visits to usairways.com, which was the company's second-best website sales day ever. The website has dramatically lower distribution costs than the reservations sales centers, which provides a higher profit margin with lower costs.
-- The ticket booking indicated more customer confidnece and less passengers "booking away" to the competition.
Regards,
USA320Pilot
-- The sale sold tickets on flights with availability, which would could have seats gone unsold at departure time without the special offer.
-- The sale created about 300,000 visits to usairways.com, which was the company's second-best website sales day ever. The website has dramatically lower distribution costs than the reservations sales centers, which provides a higher profit margin with lower costs.
-- The ticket booking indicated more customer confidnece and less passengers "booking away" to the competition.
Regards,
USA320Pilot
OP
USA320Pilot
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The GE agreement provided $140 million in liquidity and deferred much of the $260 million in aircraft lease payments. The GECAS deal preserves about 92% of the mainline fleet and is one of two key reasons why the ATSB provided "extended access" to the guaranteed funds, which will permit the company to have sufficient liquidity to exit bankruptcy on June 30.
Following IAM ratification(s) this Friday, the next step will be to "lock-in" exit financing and then file the plan of reorganization in less than one month -- on February 15.
Regards,
USA320Pilot
Following IAM ratification(s) this Friday, the next step will be to "lock-in" exit financing and then file the plan of reorganization in less than one month -- on February 15.
Regards,
USA320Pilot
And you would know this how? Do you work in yield management? Yes, the seats may have gone unsold. Or they may have sold at a higher fare.USA320Pilot said:
Which is fine as long as the amount you're saving the customer doesn't exceed the amount you're saving yourself by pushing them to the website.
It could indicate those things. However, generally there are two situations when one puts this sort of plan in place.
One is when you've lost customers because you disappointed them (such as December in PHL). In those situations, you make sure you have the customer face absolutely polished before you implement this sort of program. Then you put it in place as a means of drawing the customer back, so that they can see just how much better you are. You take the short-term loss in order to get the long-term gain.
The other situation is when you're desperate for cash. The story was told around here recently of BN's loss-leader fares that were used in order to generate enough cash to pay for the fuel to keep the airline afloat.
Based on what's been going on, I'm far more inclined to believe that it's the second scenario than I am to believe that it's the first.
OP
USA320Pilot
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Vote of Confidence
ARLINGTON (theHub.com) - Nearly 300,000 customers eagerly visited usairways.com yesterday, while others phoned Reservations to snap up the special sale fares launched on Jan. 17 by US Airways. The systemwide sale, which continues until midnight, has proven to be a revenue success and denotes a strong vote of confidence among customers. Usairways.com brought in $4.7 million yesterday, making Jan. 17, 2005, the second top revenue-generating day in our Web site’s history, just under the record of $4.9 million set on Sept. 22, 2004.
From a volume perspective, thousands of customers acted fast to secure the low fares, meaning usairways.com saw a 55 percent increase in the number of tickets issued, which numbered close to 19,000. This is almost one and a half times the quantity of tickets issued on Jan. 17, 2004, and also marks another second-highest ranking for usairways.com. As a result of the increased volume, revenue soared 49 percent week over week, and represents an increase of 87 percent for the same 24-hour period year over year. Thanks are in order for our E-commerce staff and EDS, who work around the clock to ensure the Web site performs optimally.
Things were also hopping in Reservations. Reservations yesterday ticketed close to $3 million in sales, the highest since Oct. 5, 2004.
US Airways sent out over 2.2 million e-mails yesterday related to the current fare sale. Ads appeared nationally in USA Today, as well as locally in newspapers like the Charlotte Observer, the Fort Lauderdale Sun-Sentinel, the Philadelphia Inquirer, and in The Washington Post. On line, ads promoting the 48-hour sale ran throughout usairways.com and on the following Web sites: Washingtonpost.com; Mapquest.com, Yahoo.com, and Boston.com.
“The overwhelming response to the current fare sale and to US Airways as a company speaks volumes about the relationships we build with our valued customers,†said Executive Vice President of Marketing and Planning, Bruce Ashby. “I want to thank our employees from Pricing to Reservations, E-Commerce to Inventory, for demonstrating the type of teamwork that will ensure our timely reorganization and continued success,†he said.
Regards,
USA320Pilot
ARLINGTON (theHub.com) - Nearly 300,000 customers eagerly visited usairways.com yesterday, while others phoned Reservations to snap up the special sale fares launched on Jan. 17 by US Airways. The systemwide sale, which continues until midnight, has proven to be a revenue success and denotes a strong vote of confidence among customers. Usairways.com brought in $4.7 million yesterday, making Jan. 17, 2005, the second top revenue-generating day in our Web site’s history, just under the record of $4.9 million set on Sept. 22, 2004.
From a volume perspective, thousands of customers acted fast to secure the low fares, meaning usairways.com saw a 55 percent increase in the number of tickets issued, which numbered close to 19,000. This is almost one and a half times the quantity of tickets issued on Jan. 17, 2004, and also marks another second-highest ranking for usairways.com. As a result of the increased volume, revenue soared 49 percent week over week, and represents an increase of 87 percent for the same 24-hour period year over year. Thanks are in order for our E-commerce staff and EDS, who work around the clock to ensure the Web site performs optimally.
Things were also hopping in Reservations. Reservations yesterday ticketed close to $3 million in sales, the highest since Oct. 5, 2004.
US Airways sent out over 2.2 million e-mails yesterday related to the current fare sale. Ads appeared nationally in USA Today, as well as locally in newspapers like the Charlotte Observer, the Fort Lauderdale Sun-Sentinel, the Philadelphia Inquirer, and in The Washington Post. On line, ads promoting the 48-hour sale ran throughout usairways.com and on the following Web sites: Washingtonpost.com; Mapquest.com, Yahoo.com, and Boston.com.
“The overwhelming response to the current fare sale and to US Airways as a company speaks volumes about the relationships we build with our valued customers,†said Executive Vice President of Marketing and Planning, Bruce Ashby. “I want to thank our employees from Pricing to Reservations, E-Commerce to Inventory, for demonstrating the type of teamwork that will ensure our timely reorganization and continued success,†he said.
Regards,
USA320Pilot
OP
USA320Pilot
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Friends and Family
ARLINGTON (theHub.com) - With the coming expansion of our Central and Latin American destinations, US Airways has made a concerted effort to boost communications with customers in these markets. With help from recent advertisements, such as yesterday’s ad in Newark’s “ El Especial,†we have seen a marked increase in the number of Spanish speakers contacting US Airways.
Through the first 17 days of January, Reservations has assisted more than 7,000 Spanish-speaking customers, more than double last year’s 3,500. Almost 430 Spanish-speaking customers daily contact Reservations now, versus just over 200 last year during the same time frame.
Regards,
USA320Pilot
ARLINGTON (theHub.com) - With the coming expansion of our Central and Latin American destinations, US Airways has made a concerted effort to boost communications with customers in these markets. With help from recent advertisements, such as yesterday’s ad in Newark’s “ El Especial,†we have seen a marked increase in the number of Spanish speakers contacting US Airways.
Through the first 17 days of January, Reservations has assisted more than 7,000 Spanish-speaking customers, more than double last year’s 3,500. Almost 430 Spanish-speaking customers daily contact Reservations now, versus just over 200 last year during the same time frame.
Regards,
USA320Pilot
CaptianBoomer
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Of course 320 thinks this is good news. I look at it differently.
On one day this year, the company's website did $4.7 mil in business in one day. It was a 55% increase in tickets purchased compared with a $ 4.9 mil day last year.
This means U sold 55% more seats than they sold on the record day last year AND TOOK IN LESS MONEY IN DOING SO!
Hardly good news.
Boomer
On one day this year, the company's website did $4.7 mil in business in one day. It was a 55% increase in tickets purchased compared with a $ 4.9 mil day last year.
This means U sold 55% more seats than they sold on the record day last year AND TOOK IN LESS MONEY IN DOING SO!
Hardly good news.
Boomer
eolesen
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CaptianBoomer said:
Good observation, Boomer.
This sounds a lot better than it may really be. Given the round trip fare of $100, that's only 45,000 bookings, give or take a couple thousand. Spread that across the 20 or so days that this fare applied to, and you're talking about approx 2200 "confident customers" returning to US Airways each day. Probably less than that if they're people like Piney who bought multiple tickets.... What's worse, you probably have some people who were already confirmed on higher fare refundable without penalty tickets who just replaced them with nonrefundable sale tickets....
ClueByFour
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Don't forget those who booked the even lower fares on the same flights via the UAL codeshare. Somebody in revenue management and/or the codeshare department needs to be spanked in a serious way--the fare I snagged was less from United than the US price (then there is the issue of who will be around longer, and a ticket on UA stock can be butt saving if the IAM gets frisky next week).
CynicalResAgent
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The following is not a real headline -
US Airways sells all available seats for 2005 in 48 hour sale sale. Loss expected.
US Airways sells all available seats for 2005 in 48 hour sale sale. Loss expected.
