At any costIncreasing SHAREHOLDER value.
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At any costIncreasing SHAREHOLDER value.
While spinning off the dividend miles program may be a short term benefit to the shareholders, it isn't in the best interest of the company. It doesn't make the company stronger or more robust in any way. In fact, the opposite can be said.
Spinning off a core, business-relevant asset in exchange for a one-time cash burst is the essence of corporate raiding. Ultimately the "new leaner company" is usually a mess and unable to compete.
Hmmm.....not necessarily. Having too many business units can some times be a very bad thing for a company and can take their mind away from their core competency. Sometimes its much better for the company to divest business units and go back to focusing on what it does really well and exploit that instead of building its portfolio of business units. The frequent flyer program does not really fit the bill in terms of this, so I am not saying that US will be better off without it or anything to that degree. But I do want to point out that spinning off divisions or units can sometimes be the best thing for a company and not "corporate raiding" or leaving a company "a mess and unable to compete".
True, but the FF program would seem to be at the core of running an airline. To me anyway.
Does ANYONE ever recall Doug Parker EVER mentioning Customers as his first priority? EVER as in since he took over America West??