[blockquote]
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On 10/28/2002 1027 PM KCFlyer wrote:
Rather, they are the ONLY major airline that is doing anything to increase revenues. $299 max for a one way fare. Here's some news....it's drawing travellers. They are making a profit, and it ain't all because of costs.
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[/blockquote]
Actually, it's NOT really drawing a lot of travelers judging by WN's loadfactors. Considering that WN flies to mostly high volume markets and WN has low fares (both walk-up and advance purchase), WN's loads are pretty weak. If those low last minute fares were drawing so many pax, then why are WN planes so empty?
The only thing keeping WN in the black is its cost structure. Slap on two cents to WN's CASM and they'd be losing just as much (if not more) than the likes of CAL and NW whose CASM's are in the 9 cent range.
Unfortunately, lowering last minute walk-ups just doesn't stimulate a lot of demand when the demand simply isn't there. The bulk of people who buy last minute fares are business pax and they're just not buying them...whether the fare is $299 or $899. Where I work, it almost requires an act of god in order to get authorization to make a last minute trip. All trips must be planned in advance (14 days) or even more preferable is video conferencing. WN is fortunate...they can make money on the 14-day advance purchases because of the cost structure. US can not make money on these purchases.
I'm not arguing against a more rational fare structure. It is needed. However, I don't think it will work for US. Even if US lowers walkups and does manage to stimulate a little more demand. The other airlines would match immediately (at least in the markets US serves) and chew away most of US's gains.
Bottomline, the market is extremely weak. There is way too much capacity out there in comparison with the demand. This is evident by the fact that even the low-fare carriers are struggling. Until either the economy comes back (which will likely take a while) or some serious capacity is removed, the industry will continue to struggle.
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On 10/28/2002 1027 PM KCFlyer wrote:
Rather, they are the ONLY major airline that is doing anything to increase revenues. $299 max for a one way fare. Here's some news....it's drawing travellers. They are making a profit, and it ain't all because of costs.
----------------
[/blockquote]
Actually, it's NOT really drawing a lot of travelers judging by WN's loadfactors. Considering that WN flies to mostly high volume markets and WN has low fares (both walk-up and advance purchase), WN's loads are pretty weak. If those low last minute fares were drawing so many pax, then why are WN planes so empty?
The only thing keeping WN in the black is its cost structure. Slap on two cents to WN's CASM and they'd be losing just as much (if not more) than the likes of CAL and NW whose CASM's are in the 9 cent range.
Unfortunately, lowering last minute walk-ups just doesn't stimulate a lot of demand when the demand simply isn't there. The bulk of people who buy last minute fares are business pax and they're just not buying them...whether the fare is $299 or $899. Where I work, it almost requires an act of god in order to get authorization to make a last minute trip. All trips must be planned in advance (14 days) or even more preferable is video conferencing. WN is fortunate...they can make money on the 14-day advance purchases because of the cost structure. US can not make money on these purchases.
I'm not arguing against a more rational fare structure. It is needed. However, I don't think it will work for US. Even if US lowers walkups and does manage to stimulate a little more demand. The other airlines would match immediately (at least in the markets US serves) and chew away most of US's gains.
Bottomline, the market is extremely weak. There is way too much capacity out there in comparison with the demand. This is evident by the fact that even the low-fare carriers are struggling. Until either the economy comes back (which will likely take a while) or some serious capacity is removed, the industry will continue to struggle.