US1YFARE
Veteran
- Mar 31, 2004
- 3,932
- 54
KCFlyer said:Southwest on the other hand charges $362.80 for a fully refundable round trip. That equates to about .15 cents per seat mile. Granted, their costs are lower, but do you notice that 15 cents is 3.32 cents OVER the current CASM? Looks like they are fighting Southwest with a fare that they can match and still make money, but you can't. Imagine what the results would look like if Go Fares only attempted to match, not beat, Southwest.
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That was just one example of a refundable fare. I was able to get that $250 fare, but other flights on U only had fares in the mid $300's (maybe the $362.80 you quoted). Under the GoFare concept, I have found several different fares that are refundable but at different prices. Also, I don't think U ever said they were beating WN's fares. Don't forget, U is selling paid FC tickets on some of these flights because the FC fare is so low and the flights are packed. I know a lot of people who now purchase the $700 FC ticket (even on leisure) because the price is so reasonable.