That was what I was hinting at, as well as the part of the equation that involves the percent of passengers that connect. They add to load factor but not to revenue for the connection.mweiss said:This brings up an interesting point to ponder...what are the real marginal costs of an additional passenger? Is it possible that some airlines are selling some tickets below even the marginal cost?
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mweiss said:Jim, you're talking about somewhat ideal conditions. What about the additional passenger who is flying on an RJ, which means that three bags don't get on that RJ, which means that three late deliveries must be made...
How much for some of those marginal passengers? Might it benefit the company to differentiate among different marginal passenger profiles?
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US or any airline should be able to get a good idea of the Expected marginal cost of a passenger.
The marginal cost equation should be
GDS fee + Expected additional fuel used + Expected catering cost + frequent flyer mileage liability + Expected compensation for screwups. Additional staff to handle additional passengers would not be considered for the short term though, since those employees are going to work if the plane is 50% or 75% full.
I believe the expected compensation for screwups has to increase dramatically when you add a connection to the ticket, and even higher when you add a connection in PHL to it. I don't think such a formula would be that difficult to figure out, as long as US has all the data and people who can turn the data into something usable . It will definitely vary on a route by route basis, but that can just create more marginal cost functions.
Of course if you calculate your expected screwups wrong because you *think* there is a 95% chance that everything will run smoothly when in fact there is a 75% chance that everything will operate smoothly, you end up in trouble.
Seems to me US would be better off restricting cheap inventory on connecting flights and opening up that inventory to Hotwire and Priceline to sell US nonstop routes where the (expected) marginal cost is significantly less.