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Also, as I understand it each time a passenger no shows(meaning doesn't cancel reservation)this only encourages all airlines to continue to overbook flights in anticipation of future no show passengers.
Well, not really, since airlines don't (and can't, legally) share detailed data like that, but you're right, no-shows are the reason why airlines overbook. There's no question about that.
It's a silly argument, though, because if I cancel my reservation one day before departure, it's unlikely the airline will sell that seat. The use-it-or-lose-it policy exists to make more money in the short run. It's that simple. It has nothing to do with no-shows, because people are going to no-show whether you like it or not. With this policy, all $664 of a $664 ticket that doesn't get used and wasn't re-scheduled goes into earned income (previously it was unearned). If you let people re-use tickets, the $664 stays unearned until it's used later, which is "unprofitable" (for this month or so, anyway).
It's an idiotic policy to have if you're going to overbook, but Tempe knows what's best, so best of luck with them.
My problem is I don't understand why US puts the screws to 99% of their passengers but they'll cave on a sob story letter and waive the ticket rules, plus waive the change fee when the letter writer didn't even ask for it.
The letter writer may be right, that US doing this for him will earn them lots of future business from him that is worth far more than $664. That begs the question -- why doesn't US do this for everyone? Make it a policy that your ticket doesn't vanish when the plane pushes back without you on it, and US would get some repeat business and people don't have to waste their time writing sob story letters.
Example:
Three times I have shopped at Burlington Coat Factory ("we sell more than great coats", it's true, they do have other stuff). I bought a leather jacket once, a pair of shorts once, and a belt once (I'm not a shopaholic like my ex-wife who would buy a basket of those in one trip).
I made the mistake of buying a belt that was too long, so I went back in to return it, and it was a nightmare. They don't give you a cash refund. After waiting in a long line, they give you a gift card which you can then use only at Burlington Coat Factory. I haven't been back.
The moral of the story is that Burlington Coat Factory made an extra $15 off me with this policy but lost more than that in future sales because I'll never shop there again when there are other stores that sell discount clothes and will hand me cash (probably with a shorter wait as well) if I return something with a receipt. I'm not going to write a sob story to get them to make an exception for me; I'll just go elsewhere.