To understand the future that faces us, consider one solitary fact.
Has anyone, in any workgroup, ever heard Dave say that he would like them to adopt Southwest's contract? Or JetBlue's? I didn't think so.
Dave never says he wants us to accept Southwest's wages. Or JetBlue's. He never says he wants us to accept Southwest's workrules. Or JetBlue's. He never says he wants us to accept Southwest's benefit package. Or JetBlue's.
Why? The answer is obvious to most of you. If we accepted all of those things, our cost structure would not be competitive with their's. What Dave wants, and what we need to survive, is a "competitive cost structure".
So let's break down "competitive cost structure":
Competitive - What we need to be in able to survive.
Cost - One method of becoming competitive, thru lower employee costs than the competition.
Structure - Another method of becoming competitive, thru having as efficient a structure as the competition.
So far, the entire emphasis has been on lowering costs while leaving the structure alone. If every effort were made to increase the efficiency of the structure, we would be nearly competitive. Various factors would prevent us from being truly competitive - hub/spoke, mixed fleet, older/more senior workforce, etc. So we employees would have to accept slightly lower wages, benefits, etc to become truly competitive.
Oh! We've already done that, haven't we?
Jim