BoeingBoy
Veteran
- Nov 9, 2003
- 16,512
- 5,865
- Banned
- #1
In another thread, MrPlane offers an idea as to how to compete with the LCC's. As I mentioned in "Is Cost the Answer", I don't believe that U can compete with LUV, JBLU, etc., through cost reductions since cost reductions alone do not lower CASM enough. The underlying effeciencies of the LCC's still provide them with an advantage.
Creating a division of U with LUV's contracts, route structure, etc., could provide that division with a CASM similiar to LUV's. I think the first question is whether management wants to BE a LCC or network carrier. If the answer is to become a LCC, starting with a subdivision and eventually transfering the whole operation to that division might be a practicle method. There are the host of problems to be solved - seniority, etc. - but in theory it could work. The only possibly insurmountable problem I see is whether U could survive long enough to make the transition to a LCC. During the transition, mainline losses could more than eat up any low-cost division profits.
The other alternative is to succeed as a network carrier. To refresh memories on the state of where we are form "pt. 1":
Total expenses 26.9% lower than 2Q01
Employee costs 31.6% lower than 2Q01
CASM 9.5% lower than 2Q01
Another interesting conparison with 2Q01 - ASM's are 26.5% lower, about the same as total costs.
Wolf and Gang were what you might call "two hit wonders". Their mantra was "cut costs" and "merge with United". While costs (as opposed to CASM) came down under Wolf et al, the merger didn't come to pass. Consequently, nothing was accomplished as far as addressing the structural problems at U for almost 2 years.
Now we have Dave & company, who could be called "one hit wonders". His mantra is "cut costs". Hell, I could teach my granddaughter (when she's old enough to talk) to say "cut costs", but that wouldn't make her an effective CEO. What is needed is imagination, expertise, and a willingness to be bold & innovative.
Apparently, Dave doesn't want to become a LCC. The emphasis on RJ's makes that clear. If he wants to be a competitive network carrier with an ability to hold our own against the LCC's, his "one hit" will not do it.
As I said in "pt. 1", efficiency is the answer on the cost side. Rolling hubs, giving up underused facilities or using them more, etc. create efficiency. On the revenue side advertise, differentiate your product, tinker with the fare structure like America West. These are just a few of the things that could be done. Many others have been mentioned by others on this forum. But they all require more time, energy, and smarts than just saying "cut costs".
Creating a division of U with LUV's contracts, route structure, etc., could provide that division with a CASM similiar to LUV's. I think the first question is whether management wants to BE a LCC or network carrier. If the answer is to become a LCC, starting with a subdivision and eventually transfering the whole operation to that division might be a practicle method. There are the host of problems to be solved - seniority, etc. - but in theory it could work. The only possibly insurmountable problem I see is whether U could survive long enough to make the transition to a LCC. During the transition, mainline losses could more than eat up any low-cost division profits.
The other alternative is to succeed as a network carrier. To refresh memories on the state of where we are form "pt. 1":
Total expenses 26.9% lower than 2Q01
Employee costs 31.6% lower than 2Q01
CASM 9.5% lower than 2Q01
Another interesting conparison with 2Q01 - ASM's are 26.5% lower, about the same as total costs.
Wolf and Gang were what you might call "two hit wonders". Their mantra was "cut costs" and "merge with United". While costs (as opposed to CASM) came down under Wolf et al, the merger didn't come to pass. Consequently, nothing was accomplished as far as addressing the structural problems at U for almost 2 years.
Now we have Dave & company, who could be called "one hit wonders". His mantra is "cut costs". Hell, I could teach my granddaughter (when she's old enough to talk) to say "cut costs", but that wouldn't make her an effective CEO. What is needed is imagination, expertise, and a willingness to be bold & innovative.
Apparently, Dave doesn't want to become a LCC. The emphasis on RJ's makes that clear. If he wants to be a competitive network carrier with an ability to hold our own against the LCC's, his "one hit" will not do it.
As I said in "pt. 1", efficiency is the answer on the cost side. Rolling hubs, giving up underused facilities or using them more, etc. create efficiency. On the revenue side advertise, differentiate your product, tinker with the fare structure like America West. These are just a few of the things that could be done. Many others have been mentioned by others on this forum. But they all require more time, energy, and smarts than just saying "cut costs".