Here's a marketing scheme I wish I could take credit for, but it was successfully implemented almost 20 years ago.
Utilize an underserved airport as a hub. The location needs to be in an area with high metropolitan populations, and a strong business base.
Advertise to these second tier cities, we can take you to the financial, industrial and international destinations, while bypassing huge and slow hubs like ATL, ORD, or DFW. We can get you from TOL to LAX or LGW quicker, and at the same price as the big boys, and we serve places large AND small the WN's of the world will not serve.
Think it can't happen? Go look at the advertisements at jetpiedmont.com, and keep in mind PI pulled off the DAY hub miracle in the midst of a nasty recession, and when the Rust Belt was flat on it's back.
Nevermind - that would require leadership <_<
Utilize an underserved airport as a hub. The location needs to be in an area with high metropolitan populations, and a strong business base.
Advertise to these second tier cities, we can take you to the financial, industrial and international destinations, while bypassing huge and slow hubs like ATL, ORD, or DFW. We can get you from TOL to LAX or LGW quicker, and at the same price as the big boys, and we serve places large AND small the WN's of the world will not serve.
Think it can't happen? Go look at the advertisements at jetpiedmont.com, and keep in mind PI pulled off the DAY hub miracle in the midst of a nasty recession, and when the Rust Belt was flat on it's back.
Nevermind - that would require leadership <_<