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- Oct 11, 2010
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Is Southwest heading for a “Tran” Wreck?
By Matthew DiLallo - March 22, 2012| Tickers: DAL, JBLU, LUV, UAL, LCC| 0 Comments
Matthew is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited.
This past weekend I had the distinct displeasure of flying on Southwest’s (NYSE: LUV) recently purchased AirTran subsidiary. I had heard that Southwest had acquired them last year and honestly was surprised they were still using the AirTran name. Having flown Southwest for the first time last year, and having a very positive customer experience, I’m very surprised at how un-Southwest AirTran still seamed more than eight months after the merger closed.
As a customer my experience at AirTran was such that I’d never want to fly with them again. From countless unexplained delays to poor communication there wasn’t much that went right with my trip. What was most irritating was being told one thing by one employee only to find out that they didn’t know what they were talking about after the fact. It really made me wonder if Southwest has bitten off more than they can chew as they attempt to merge the two airline cultures. Employees were not clear in their directions to customers and at times were borderline rude or at least very unsympathetic which is the polar opposite to the customer friendly brand that Southwest brand become synonymous with.
Given my experience it made me wonder if Southwest wouldn’t be able to pull this merger off and could possibly be a good short candidate. In doing some research on the company to see if they were having any merger integration problems I was most interested in this statement out of their latest earnings release from CEO Gary Kelly:
"While it will take several years to fully integrate AirTran into Southwest Airlines, I am very proud of the tremendous progress in only eight months' time. We are on track to obtain our single operating certificate this quarter. The Southwest Airlines Pilots' Association and the Air Line Pilots Association took the lead on negotiating a seniority list integration (SLI) agreement that was ratified by both Pilot groups. The Flight Attendants', Mechanics', and Flight Instructors' unions have tentative SLI agreements, currently out for vote by the memberships. As a result of the superb efforts of our People, we are already producing over $200 million of net annualized pre-tax synergies, which is 50 percent of our $400 million target by 2013 (excluding acquisition and integration expenses). For 2011, we realized $80 million in net pre-tax synergies, and the acquisition was modestly accretive to our 2011 results, excluding special items, as planned."
The Company incurred $134 million in expenses (before taxes) associated with the acquisition and integration of AirTran during 2011, including $37 million in fourth quarter 2011. The Company expects total acquisition and integration expenses will be approximately $500 million.
In reading what Kelly had to say it sounds like they are well on track with integration and he is pleased with the progress. I can speak from experience that mergers are a messy business and they do take years to complete. I also can’t blame him for making the deal, less than a year prior to the AirTran purchase we saw the United Continental (NYSE: UAL) merger take place. It appears likely more deals will need to get done as the industry continues to face huge cost headwinds from the price of oil, labor costs and intense competition. I’m not surprised Delta Air Lines (NYSE: DAL), US Airways (NYSE: LCC) and the recently emerged from bankruptcy American Airlines all rumored to be heading exploring mergers of their own. I even found JetBlue's (NASDAQ: JBLU) name attached to some merger rumors on Google.
While I am severely displeased with AirTran and by extension Southwest as a customer, I’m not sure that my experience alone makes them a good short candidate. If anything the rising price of oil will do more damage to the bottom line than one bad customer experience. I’ll chalk this one up to one bad day and leave it at that as Southwest seems to be on very solid footing despite the challenges.
As far as airlines go, Southwest has as much of a fortress of a balance sheet as you’ll find: Rated investment grade by all three ratings agencies, $3.7 billion of cash and investments, leverage of 46% and they are actually profitable. If any airline can succeed in this environment its Southwest as they just have a better competitive position which over time should be improve with the AirTran merger. While I’m not willing to invest a dime of my own money to buy an airline stock, I’m certainly not willing to short Southwest either
By Matthew DiLallo - March 22, 2012| Tickers: DAL, JBLU, LUV, UAL, LCC| 0 Comments
Matthew is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited.
This past weekend I had the distinct displeasure of flying on Southwest’s (NYSE: LUV) recently purchased AirTran subsidiary. I had heard that Southwest had acquired them last year and honestly was surprised they were still using the AirTran name. Having flown Southwest for the first time last year, and having a very positive customer experience, I’m very surprised at how un-Southwest AirTran still seamed more than eight months after the merger closed.
As a customer my experience at AirTran was such that I’d never want to fly with them again. From countless unexplained delays to poor communication there wasn’t much that went right with my trip. What was most irritating was being told one thing by one employee only to find out that they didn’t know what they were talking about after the fact. It really made me wonder if Southwest has bitten off more than they can chew as they attempt to merge the two airline cultures. Employees were not clear in their directions to customers and at times were borderline rude or at least very unsympathetic which is the polar opposite to the customer friendly brand that Southwest brand become synonymous with.
Given my experience it made me wonder if Southwest wouldn’t be able to pull this merger off and could possibly be a good short candidate. In doing some research on the company to see if they were having any merger integration problems I was most interested in this statement out of their latest earnings release from CEO Gary Kelly:
"While it will take several years to fully integrate AirTran into Southwest Airlines, I am very proud of the tremendous progress in only eight months' time. We are on track to obtain our single operating certificate this quarter. The Southwest Airlines Pilots' Association and the Air Line Pilots Association took the lead on negotiating a seniority list integration (SLI) agreement that was ratified by both Pilot groups. The Flight Attendants', Mechanics', and Flight Instructors' unions have tentative SLI agreements, currently out for vote by the memberships. As a result of the superb efforts of our People, we are already producing over $200 million of net annualized pre-tax synergies, which is 50 percent of our $400 million target by 2013 (excluding acquisition and integration expenses). For 2011, we realized $80 million in net pre-tax synergies, and the acquisition was modestly accretive to our 2011 results, excluding special items, as planned."
The Company incurred $134 million in expenses (before taxes) associated with the acquisition and integration of AirTran during 2011, including $37 million in fourth quarter 2011. The Company expects total acquisition and integration expenses will be approximately $500 million.
In reading what Kelly had to say it sounds like they are well on track with integration and he is pleased with the progress. I can speak from experience that mergers are a messy business and they do take years to complete. I also can’t blame him for making the deal, less than a year prior to the AirTran purchase we saw the United Continental (NYSE: UAL) merger take place. It appears likely more deals will need to get done as the industry continues to face huge cost headwinds from the price of oil, labor costs and intense competition. I’m not surprised Delta Air Lines (NYSE: DAL), US Airways (NYSE: LCC) and the recently emerged from bankruptcy American Airlines all rumored to be heading exploring mergers of their own. I even found JetBlue's (NASDAQ: JBLU) name attached to some merger rumors on Google.
While I am severely displeased with AirTran and by extension Southwest as a customer, I’m not sure that my experience alone makes them a good short candidate. If anything the rising price of oil will do more damage to the bottom line than one bad customer experience. I’ll chalk this one up to one bad day and leave it at that as Southwest seems to be on very solid footing despite the challenges.
As far as airlines go, Southwest has as much of a fortress of a balance sheet as you’ll find: Rated investment grade by all three ratings agencies, $3.7 billion of cash and investments, leverage of 46% and they are actually profitable. If any airline can succeed in this environment its Southwest as they just have a better competitive position which over time should be improve with the AirTran merger. While I’m not willing to invest a dime of my own money to buy an airline stock, I’m certainly not willing to short Southwest either