Some of the ideas that I have been thinking about I've mentioned in other threads, but will post them here too:
1) Ask the customers what they want! If the customer were given a choice of flying a LCC competitor or us, what services should/would/could we provide to make us the carrier of choice? When is the last time we, as a company, have surveyed the consumer?
2) We continue to add RJ/SJ's all across the system and there is no end in sight. Make the stations that have (or will get) RJ's more user friendly. This goes back to customer perception again. If we continue to make customers walk down a jetway, out into the elements, to get to their airplane, then it will still be viewed as an inferior product. Fix or retrofit the jetways to access the RJ's.
3) Image. Get every station manager to look at their facilities and fix what is broken or looks like crap. I will again refer back to the sky cap stand at an airport I flew to. Our airline word mark and banner was being held to the podium with duct tape! The same goes for boarding areas and jetways. If they are dirty and filled with garbage, get the appropriate airport contractor there to clean it up ASAP. Bring back Mr. Wolfs aircraft image campaigne. If we allow customers to think we didn't care about the looks of the ATO's or the airplanes, they will start to question the things that they can't see.
4) Consistency. Whether you are flying Mesa, AirMidwest, PSA or mainline, we should offer a consistent product on all flights. If I am flying from PIT to DCA I should expect the same service whether it is mainline or express.
5) Coordination. There needs to be a level of coordination between all of our regional carriers (wholly owned and contract). In most markets we have several express carriers that fly the same route. As an example, PIT-ERI is flown by Shuttle America, Transstates, Chautauqua, PSA and Allegheny. In todays environment, each carrier acts independently and doesn't know what the other is doing. It is possible that you could end up with back to back to back cancellations or delays in a market because one carrier doesn't know what the other is doing. There needs to be a bridge built between all of these carriers and mainline to tweek the best possible operational performance. This would also be especially helpful during irregular operations such as weather and ATC events.
6) Return service to the customers. Especially in First Class. If you are going to market or sell a first class seat, then you better offer a first class product. Use that seat/product to enhance FF benefits and generate additional revenue. Having glorified coach seats does nothing to sell the product.
7) Issue travel cards to furloughed employees, parents, domestic companions and anyone else on term passes. This will allow those customers to get out of the agent lines and utilize the kiosks. If we don't want to taken on the cost of issuing cards, then reprogram the kiosks to accept Credit cards for non-revs.
8) Roll the PHL hub......enough said on that from me. LOL
9) I like the idea that someone had about the smaller cans of coke for shorter flights. This would allow the Flight Attendants (mainline and express) to hand each customer a cup of ice, a can and a bag of pretzels and go. You would save time serving customers because you wouldn't have to pour each cup and wait for the foam to go down. It would make serving the cabin on short flights a lot easier.
10) Preplanning. There have been numerous events like snow storms, hurricanes and othe severe weather events that we have completely dropped the ball on. We continue to fail to plan properly for these events. Somewhere, someone is sticking their head in the sand and saying the event will not happen and when it does, all hell breaks lose. If we know that there is going to be an impact to our operation, react to it more then a couple of hours out. Don't wait until the customers report to the airport and then cancel their flights. I looked at it this way. DL, NW and CO have done a tremendous job over the past couple of years in preplannign for North East Weather events. They have canceled flights the night before in anticipation of bad weather. We don't react in the same way and begin to accept reroutes from the other airlines. Now it is the morning of and the customer shows up at the airport for their US flight and we just canceled it. Who is the customer going to be more upset with? DL or NW for cancelling their original flight, or US for dragging them to the airport to wait in line after line after line? I know that the theory is that we don't want to cancel one more flight then we have to, but there has to be a balance between reality and revenue.
Well, how is that for a starting point? 😀
Mark