eolesen
Veteran
- Jul 23, 2003
- 15,940
- 9,371
Pshaw... Braniff did themselves in without AA's help.
In 1980, the year before AA started to grow DFW as a hub, BN's annual report stated that "the Company may be unable to continue as a going concern."
In English, "The Company is almost insolvent."
Here are the profit, total debt, and aircraft order commitments for BN starting with 1971 for history, and then 1976 through 1981, the last year that whole year results are available.
Up to 1976, debt and aircraft orders stayed consistent. Profits from 1971 climbed from $8M to $26M, which was reasonable considering the economy and oil embargo.
1976 was their last stable year. In 1977, they started to head south. Outstanding aircraft orders almost QUADROUPLED from 1977 to 1978, and their debt almost DOUBLED from 1978 to 1979.
To recap, $375M in losses from 1979 to 1982, and debt growing by $306M in the same timeframe, mostly due to the huge value of aircraft orders placed in 1978.
AA hubbed DFW in July 1981.
AA certainly didn't help BN, however they were clearly "financially troubled" starting in 1977, and were unable to pull out of that situation.
Back to the fare hike...
In English, there's a breaking point where fares go higher than the market can bear, and that's a moving target.
Given how much prices have increased this year alone, I think airlines have reached an equilibrium point.
If so, saying "raise airfares" over and over again won't do any good if the end result is fewer people buying tickets....
In 1980, the year before AA started to grow DFW as a hub, BN's annual report stated that "the Company may be unable to continue as a going concern."
In English, "The Company is almost insolvent."
Here are the profit, total debt, and aircraft order commitments for BN starting with 1971 for history, and then 1976 through 1981, the last year that whole year results are available.
Code:
Year Profit/Loss Debt Aircraft Orders
1971 + $8M $188M $63M
1976 + $26M $257M $62M
1977 + $36M $287M $186M
1978 + $45M $362M $792M
1979 - $44M $601M $748M
1980 - $128M $673M $236M
1981 - $156M $668M $180M
1Q82 - $47M loss, bankrupcy filing 2Q82
Up to 1976, debt and aircraft orders stayed consistent. Profits from 1971 climbed from $8M to $26M, which was reasonable considering the economy and oil embargo.
1976 was their last stable year. In 1977, they started to head south. Outstanding aircraft orders almost QUADROUPLED from 1977 to 1978, and their debt almost DOUBLED from 1978 to 1979.
To recap, $375M in losses from 1979 to 1982, and debt growing by $306M in the same timeframe, mostly due to the huge value of aircraft orders placed in 1978.
AA hubbed DFW in July 1981.
AA certainly didn't help BN, however they were clearly "financially troubled" starting in 1977, and were unable to pull out of that situation.
Back to the fare hike...
In English, there's a breaking point where fares go higher than the market can bear, and that's a moving target.
Given how much prices have increased this year alone, I think airlines have reached an equilibrium point.
If so, saying "raise airfares" over and over again won't do any good if the end result is fewer people buying tickets....