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Branson Now After United?

Ukridge

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Trans-Atlantic airline shakeup in the works
Special to the Times Financial

Sources close to the negotiations team of Transport Minister J.F. Bithersby have recently hinted at plans of a wealthy home islands based investment group taking a controlling interest in an American based air carrier. Further investigations reveal that this group is headed by Sir Richard Branson, who as of late, has made patent his desire to expand his aviation empire into the Former Colonies.

Sir Richard’s original intent sources reveal, was to establish a smaller carrier along the lines of the burgeoning American ‘low cost carriers’ or LCCs as they are known in industry parlance. Sensing that he would be able to gain purchase in the American market by the immediate name transfer of his Virgin appellation, he has of late being making rounds to various American municipalities passing the plate to determine the willingness of these states and former colonies to provide the monies for his undertaking. “It will be a frosty day in perdition before I have to set loose the purse strings†was the reputed quote from Sir Richard in a unveiled reference to the Americans penchant of using major public duty and tax revenue to support and underwrite the costs of the LCCs. “Why should I have to spend a shilling on this project when the good and hearty taxpayers will do it for me?†was the cheeky enquiry. When asked of the Former Colonial laws that prevent foreign controlling investment in an American carrier, Sir Richard is reported to have retorted that ‘I am working to get the American taxpayer to foot the bill for this enterprise and in the convoluted logic of governmental regulation and spending, this should allow for a legal change.’

However, those close to the negotiations have hinted at more recondite motivations that are perhaps behind the foray into the market. These parties to the plans have heard Sir Richard brood about the inevitability of a Unique Corporate Transaction or UCT that for months has been reported in the American press. Knowing Sir Richard’s penchant for wishing to be unique, he did not desire to be outmaneuvered and pipped at the post by a UCT over which he had no control. Simply not wishing to be out-UCTed he has made repeated references to conspiratorial cabals of ticking clocks and incongruous sentence syntax. ‘If this has not been proof that I must act quickly, then nothing would be’ were remarks recently overhead from the Virgin King’s office.

Most startling though are the plans which Sir Richard envisions for his enterprise. Not having an appetite limited solely to the LCCs, he has broadly hinted at a desire to eventually purchase the entire American air transport system. This is linked with a plan to return the original 13 colonies to their agrarian traditions. Sir Richard’s plans are then to use his newly garnered aircraft to transport tourists from around the world to witness the splendor of the Former Colonies as the were before they gained impudent ideas of independence. Bucolic settings of mill and farm work would be the theme with a few older men running about quoting Cicero and Locke. “This will show those who sow the seeds of UCT and ICT ideas†were Branson’s words in a rare prediction of comeuppance to those who in the past have voiced UCT theories.

No, timetable has been given for the execution of these plans as sources hint at difficulties not with the funding of his LCC, but rather reluctance on behalf of the former colonies in wishing to cede from the United States to become vacation vassals of Sir Richard’s empire.
 
Rumour futher has it, that two urinals, originally slated for Virgins NY JFK aiport lounge, has been diverted to Disneyworld, Orlando, Florida. As far as coments from Richard Branson is concerned, the idea that he wishes to rename Disneworld to Urinal land, is completely unfounded and has no basis in truth, although the new ad campaign may play on the words. One such cathy slogan was Urin Disneworld.
 
British Airways tried the "Come home. All is forgiven" approach several years ago. Did not work then, either. Though I don't know why. Americans are, and always have been, enamored of royalty.

Thanks, Ukridge. The article is hysterical.
 
"British Airways tried the "Come home. All is forgiven" approach several years ago." :up: Brilliant, absolutely brilliant!

Happy All Fools' Day
 
Ukridge said:
"British Airways tried the "Come home. All is forgiven" approach several years ago." :up: Brilliant, absolutely brilliant!

Happy All Fools' Day
I would be remiss if I took credit for the "all is forgiven" line. It's from an actual British Airways ad from several years ago. The ad extolled the virtues of summer vacations in the British Isles. It closed with a shot of the wonderful actor Robert Morley saying in his best House of Lords accent, "Come home. All is forgiven."
 
UK Ridge,

Tremendously funny. I love April Fools day in the UK. In fact I was there yesterday and the papers had a great story (with pictures!) of the Queen at the betting shop and a funny story as to why she does her own betting as opposed to sending someone out to do it for her. That was followed several pages later by an ad from BMW that indicated it had a new technology for its cars that would have an oven cam. This allows you to remotely control your oven and prepare dinner form your car while driving home. I almost fell out of my seat in the cockpit laughing at those stories.

Of course there was a story that said Demi Morre was marrying Ashton Kutcher and that Bruce Willis was to be best man.....That one I am not sure if it was a joke or not.....HOLLYWEIRD and all.

Take care
 
Okay it's apr 2nd now 😀

Branson said " ''We shouldn't have any problems in now getting the airline launched" by early next year at the latest, Branson said.

The Virgin Group will invest $50 million to $250 million in the carrier and will own 49 percent.

''US Airways may sell off part of their assets, and they may sell it off in part cash and shares in a new company," Branson told journalists. ''If they were to do that, they might decide to do something with Virgin USA."

Virgin USA will try to replicate Branson's Australian success with Virgin Blue Holdings Ltd. in the world's largest air travel market.

Virgin USA is choosing between San Francisco, Los Angeles, Boston, and Washington for its headquarters, Branson told journalists at a briefing in London .

Branson said, ''We've been in discussions with another airline about taking over a chunk of their slot base," without naming the carrier.


Usairways assets AND A Chunk of United Slots???? Don't laugh!
 
DultaWatch,

I think the slots and assets may come from U and DL. With VS purchasing both the DL and U shuttles from DCA/LGA and BOS this would give VS the gates/slots and breadth to dominate the east coast.

DL facing cost structure that has them treading closer and closer to BK will be in a selling mode. DL is finding itself in a pinch since UAL did not die as they had hoped. (This statement was posted on the UA pilots forum and taken from a memo sent out by an DL pilot manager)

The future for the entire industry is uncertain. Not just U and UAL.
 
Sorry about the thread drift but Magsau may be interested - There indeed have been some rather drole sendups on All Fool's Day. It is quite the time for tomfoolery. I must admit though, that of all the classics that have been put forth over the years one of my favourites was one which your more serious news radio station presented just a few years past. The premise was that there was a young man from Ireland of considerable talent with a basketball. He was contracted by the club from Boston (the Celtics) and the announcement was made at a public news conference. Well, the young man spoke in Gaelic and used a translator for his answers. He agreed to play ONLY if the Celtics would pronounce their name properly (not 'cel' as in celery but 'kel' as in Kelvin) and use Gaelic for the public address system. So great were his gifts however, that the club readily agreed to make the changes and the report dealt with the necessary staffing levels and work to effect the transformation into a Gaelic speaking orginization. The entire piece was very well done and stands out in my mind as a classic of subtilty.
All right, thread drift over.
Cheers
 

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