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Airlines spruce up Web sites to spur sales
By Keith L. Alexander
The Washington Post
WASHINGTON -- United Airlines e-mailed many of its frequent fliers this month asking for about "9 minutes" of their time for a survey on the airline's Web site. The survey not only sought opinions about United's current site but gave a link for fliers to review a proposed design.
United isn't alone in seeking views on a possible revamp of its home page. Other airlines, including US Airways, have drawn on customers for help in improving their online presence.
Article
Jim
By Keith L. Alexander
The Washington Post
WASHINGTON -- United Airlines e-mailed many of its frequent fliers this month asking for about "9 minutes" of their time for a survey on the airline's Web site. The survey not only sought opinions about United's current site but gave a link for fliers to review a proposed design.
United isn't alone in seeking views on a possible revamp of its home page. Other airlines, including US Airways, have drawn on customers for help in improving their online presence.
Article
Jim