FL entering a route is hardly worthy of note or competitive response. They're notorious for entering a lot of point to point markets just to abandon them a few months later.
SRQ is a flea that can't even find a dog to leech from. The only real market there is human remains coming north for burial...
I was born in Sarasota and when I was a kid, I remember flying Ozark, Delta, Eastern and People's Express.... all mainline jets back then of course.
If you haven't been there, don't knock it. It's a great place to live with lots to do.