Rj's were a fad everyone (airlines) had to have 100 or so yesterday...Now economic's are worse than a S80...Sounds like a plan,so in the long run it would have been cheaper to buy larger aircraft...aka 737. Was this not a Management decision?
Delta pilots gave up scope nearly a decade before the APA did, which resulted in ASA and Comair flying dozens of 50-seat RJs a long time before Eagle got their first in 1999. Eagle (and thus AA) was forced to compete with its turboprops against RJs. Turboprops are just as safe and reliable as RJs but too many of the average passengers look at props and becomes frightened and wishes they were on a turbine aircraft where all the blades are within the engine (no visible props).
So, yep, management climbed on the bandwagon and bought a couple hundred RJs, just as fuel was beginning its climb from $0.55/gal to the recent prices of $3.25/gal. That nearly six-fold increase in the price of fuel is what killed the economics of the RJs. When fuel was cheap and mainline labor was relatively expensive (before concessions), RJs flown by cheap pilots and staffed by cheap FAs and maintained by cheaper mechanics were a beancounter's dream. Sure, they wasted fuel compared to the ATRs, SAABs, the Jetstreams and the Shorts, but fuel was cheap - so who cared?
By time Eagle was able to catch up to Delta in the RJ count, fuel was already above $1.00/gal and on its steady climb to the sky-high price of today. UA's pilots also folded on scope prior the APA agreement of 1997, giving UA an advantage.
So yes, the ill-fated decision to buy too many out-of-favor small RJs was a management decision, driven by the inability to predict that fuel would cost about six times more in 2011 than it did in 1998.
Would it have made sense to buy expensive 737s in 1997-98 instead of 50-seat RJs? Nope. At the time, AA had 260 MD-80s that filled that role and fuel was practically free.
As fuel has climbed in price over the past decade, larger RJs make more sense, like the 70-90 seat variety. My question above (the one that went over texflyer's head) is "why has AA all of a sudden decided to do what no other airline is doing - and that is buy A319s and 73Gs?" Even WN, one of the largest 73G operators, is now buying 738s, as they get more capacity for not much more fuel burn. WN will add one more FA to its 738s (assuming they go past 150 seats), but even AA has decided the extra FA (for AA's 160 seat 738s) gets paid for thru higher capacity. Apparently, enough of those last 10 seats gets sold often enough to make the last 10 seats worthwhile.
Another management failure was the purchase of the 75 Fokkers. Management fail. IMO, AA should have pushed MD for the MD-95 earlier and bought 100-150 of them.