What Ever Happened to SWA Going to Charlotte and Richmond?

[CynicalResAgent]

I don't think WN is "afraid" to add service to ATL, or any other place. There are many factors that figure into every airline's decision on new service, return on investment being a big one in today's environment. Each airline has a target ROI, based on their own financial health and liquid cash needs. If WN's (or any other airline's) required ROI can't be met in a new market, it won't (or shouldn't) go in. That's not "fear", it's common sense Business 101, something that WN seems to be consistantly good at.

Maybe I am anthropromorphizing. I just think it will be one of the last major cities added to the WN route map.