As a matter of fact Mr. Company Cheerleader (I bet you look cute in your skirt and pom poms), the company included the information regarding the 10 years of losses in their announcement that they were terminating the ORD-DEL service. If you don't believe me (and I really, really do not care) about DFW-ATL, feel free to go look at the loads and the frequencies. The planes are all but empty just about every day.
The day I was referring to with the 12 passengers on the 737? That was a Monday--big business travel day. The 73 departed at 0615 with 12 passengers. I worked the 0700 S80. We had 22 passengers. The 0830 S80 had 40 passengers. Check almost any day, you will see similar loads.
AA has operated ORD-DEL since November 2005, not 10 years as your post incited. Airlines try new routes, some do well and stick around others dont. Many criticize management for not serving international markets, and here they tried hard to make a market work and after 7 years high fuel prices and different market dynamics rendered the flight unprofitable.
Who are you to judge that flights to ATL arent profitable? It's a route between two large corporate centers in the sunbelt and between the primary hubs of two large airlines, of course AA sees a need to have competitive service.
What do managements townhouses and apartments in NYC have anything to do with an early put offer? You should focus on providing your passengers safe and comfortable onboard experience not route frequencies to ATL and other things beyond your control.
Josh