Why not during the winter months become the world's first Legendary/Premire LCC international carrier? No one else has done it -we have the aircraft the government authorization -and fill those planes up during our slow winter time. Looked in Sabre last week and PIT-FRA went with only 80. I know we offer those low rates of 100ow from PHL to several destinations- but lets use the price with effective marketing to at least presuade people to think "hey a LCC international!!!" plus offer double miles and have them pay for their dinner. they are all ready paying for drinks. Its all about presentation and packaging anyway. Lets use it and create a global splash out of PHL.
Us...international Lcc
- Thread starter skyguy25
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Light Years
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- Aug 27, 2002
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Legendary? Do you mean legacy?
The transatlantic market has seen LCCs in the past, both PeopleExpress and Laker come to mind.
I'd rather see US have a simpler America West type fare structure, but maintain and grow an international presence and a classy image (please lets keep some dignity- charging for booze on ITD is already tacky enough).
The transatlantic market has seen LCCs in the past, both PeopleExpress and Laker come to mind.
I'd rather see US have a simpler America West type fare structure, but maintain and grow an international presence and a classy image (please lets keep some dignity- charging for booze on ITD is already tacky enough).
There's a reason why no-one has tried transatlantic LCC since Laker and People Express and that is at those stage lengths you are way to the right on the CASM/stage length chart. Because of the variable costs are so much greater than the fixed costs (all the handling at the airports) all the carriers come out bunched together pretty much on the CASM curve. The game transatlantic is still about who can get people to pay a premium, either through better service on board (e.g., BA, Virgin) or by offering more direct routing bypassing hubs (e.g., the secondary UK markets CO serves from EWR).
You can price the back low, but U would need to keep an envoy service that people will still pay for. Or they could do a Lufthansa, run the A330s all economy, and have all business BBJ's to carry the envoy class traffic from PHL and CLT.
You can price the back low, but U would need to keep an envoy service that people will still pay for. Or they could do a Lufthansa, run the A330s all economy, and have all business BBJ's to carry the envoy class traffic from PHL and CLT.
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