sharktooth
Veteran
- Jan 27, 2006
- 1,846
- 0
SWA will IMO always be lower because they do a better job of setting and then exceeding customer expectations.
SWA is only the lowest price about a quarter of the time, so price isn't the only driver. SWA markets the
"Cheap" so well some people never even compare elsewhere.
It's all about managed expectations.
I think SouthWest will go down in history as the first carrier to train Americans that when the average 'Merican hears "low cost" they think "low fare". Everyone else, (including LCC) are simply trying to capitalize on something on which SouthWest already did all the work.
SouthWest works hard to keep costs down. All those who thought SW was coasting on their "fuel hedging" I thought were pretty ignorant about what it takes to control costs. Unfortunately, many of our managers bought into such silliness.
Watch Airline on A&E to see how SouthWest has eliminated an entire layer of management by enabling those employees with direct customer contact, something we do with multiple mgmt layers and a motivation system embracing the stick method that costs a lot.
Simple. SouthWest pilots fly 67 hours per month working 11 to 12 days. USAirways pilots fly 51 hours working 17 to 19 days (Within the training department I see at least two instructors working 26 days during May).
All these employees concessions and no change on the part of management. Wonderful.