Bankrupt United Airlines says its will dismantle the
existing carrier and launch 307 separate low-fare
airlines in its place.
In a business plan filed with the bankruptcy court on
Wednesday, United envisions dividing the assets and
employees of the nation''s second-largest airline among
the 307 start-ups, each of which will serve a separate
geographic area. United''s Latin American service, for
example, will become a new carrier called Macarena.
United''s current European operations will be spun off
into a new airline called Waltz. On the highly
competitive North Atlantic routes to London, United
will create a low-fare carrier called Skiffle.
Domestically, United plans to launch at least 245 new
airlines. Service from its Denver hub will be
organized into a new airline called Rocky Mountain
High. Flights to major urban areas such as New York,
Chicago and Los Angeles will be organized into an
airline called Doowop. A new carrier built around
United''s hub at Washington/Dulles will be called
Sousa.
I''ve been looking out the window of my
company-funded, $18,000-a-month condo on North
Michigan Avenue and I see the problem clearly,
explained Glenn Tilton, United''s new chief executive.
United is out of touch with the young, hip travelers
of today. We need to get rockin''.
Speaking at a press conference where he introduced
Grammy winner Jimmy Sturr as the chief executive of
Polka, United''s new low-fare operation for Ohio,
Pennsylvania and upstate New York, Tilton rejected
criticism that the plan was out of touch with
operational realities and current musical tastes.
I haven''t been in this business almost 180 days
without learning some hard lessons, he said. I
checked this out with my new homey [Delta chairman]
Leo Mullin and consulted those gear guys over at
McKinsey. We all agree that this is the kind of
think-tank palaver that customers want.
existing carrier and launch 307 separate low-fare
airlines in its place.
In a business plan filed with the bankruptcy court on
Wednesday, United envisions dividing the assets and
employees of the nation''s second-largest airline among
the 307 start-ups, each of which will serve a separate
geographic area. United''s Latin American service, for
example, will become a new carrier called Macarena.
United''s current European operations will be spun off
into a new airline called Waltz. On the highly
competitive North Atlantic routes to London, United
will create a low-fare carrier called Skiffle.
Domestically, United plans to launch at least 245 new
airlines. Service from its Denver hub will be
organized into a new airline called Rocky Mountain
High. Flights to major urban areas such as New York,
Chicago and Los Angeles will be organized into an
airline called Doowop. A new carrier built around
United''s hub at Washington/Dulles will be called
Sousa.
I''ve been looking out the window of my
company-funded, $18,000-a-month condo on North
Michigan Avenue and I see the problem clearly,
explained Glenn Tilton, United''s new chief executive.
United is out of touch with the young, hip travelers
of today. We need to get rockin''.
Speaking at a press conference where he introduced
Grammy winner Jimmy Sturr as the chief executive of
Polka, United''s new low-fare operation for Ohio,
Pennsylvania and upstate New York, Tilton rejected
criticism that the plan was out of touch with
operational realities and current musical tastes.
I haven''t been in this business almost 180 days
without learning some hard lessons, he said. I
checked this out with my new homey [Delta chairman]
Leo Mullin and consulted those gear guys over at
McKinsey. We all agree that this is the kind of
think-tank palaver that customers want.
