KCFlyer
Veteran
- Aug 20, 2002
- 11,292
- 1,427
I don't think anybody said that SWA isn't a fierce competitor. They started out that way when THEY were the underdog. They had TWO airlines trying to keep them out of the skies when they had but 3 aircraft in the entire fleet. They won. They had Ed Beauvais whining on 60 minutes that Southwest was trying to put America West out of business. Don't look now, but America West could also pose a threat to USAirways.X-U said:Herb's "battle crys" and employees showing up at HQ in grease paint and camoflage..., enough of the folksy "oh golly gee, we're just trying to make a livin' like everyone else" line. SWA is a fierce competitor who aims for destruction of the competition. It is a lesson learned early on against BN and AA. No need to be embarassed of who you are.
It's called "adapt or die". So far, U management has focused solely on cost cutting as a way to survive. As SWAFA30 pointed out, it IS possible to coexist with Southwest in your hub. America West has performed a pretty decent turnaround at one of Southwest's largest cities. The only thing is, your managment needs to decide what they can do to differentiate their product. America West and Alaska have adapted by restructuring fares. It seems to be working for them. Airtran is doing pretty well with a fairly priced coach seat AND fairly priced "business class" seat. You got the Art at ISP's who would fly U over anybody else - imagine how many more you'd get if you priced your cabin fairly and offered something to differentiate your product - a reasonably priced first class seat - offered at a slight discount if booked in advance to encourage folks to BUY that seat instead of buying a loss leader fare and waiting and hoping to upgrade to it at no charge.
Perhaps you all should take a page from Southwest's playbook. Why don't YOUR HQ employees dress up in grease paint and camoflage? Why doesn't YOUR management do something other than beat their own troops into submission, making the job of the "invaders" that much easier?