KCFLYER,
SW may not want to own a market but the JETBLUE formula of being based at an airport(JFK) accessible to over 10 million people and offer service to the most popular domestic routes is a good plan. I think JetBlue will have other JFK sized operations in the future. FLL, LGB and IAD I think will be large focus cites for JetBLUE. SW is a series of regional airlines flying under one name. In florida it is one thing, another in Texas, another in Nashville and then Las Vegas, PhX and the west coast. It is very hard to fly one one region of SW to another. How do you connect? At least JetBlue, at JFK you can connect all through there network. SW could fly from the DFW airport but unless it was going to have 200 flights, in total, a day with hourly service to ORD, New York, LAX, SFO, MIA and BOS then itreally would hurt AA. Look at what happened in Miami in the early 1990's when AA arrived, it raised the bar of expectation.
SW may not want to own a market but the JETBLUE formula of being based at an airport(JFK) accessible to over 10 million people and offer service to the most popular domestic routes is a good plan. I think JetBlue will have other JFK sized operations in the future. FLL, LGB and IAD I think will be large focus cites for JetBLUE. SW is a series of regional airlines flying under one name. In florida it is one thing, another in Texas, another in Nashville and then Las Vegas, PhX and the west coast. It is very hard to fly one one region of SW to another. How do you connect? At least JetBlue, at JFK you can connect all through there network. SW could fly from the DFW airport but unless it was going to have 200 flights, in total, a day with hourly service to ORD, New York, LAX, SFO, MIA and BOS then itreally would hurt AA. Look at what happened in Miami in the early 1990's when AA arrived, it raised the bar of expectation.