- Thread Starter
- Thread starter
- #16
sfb,sfb said:There seem to be a couple of schools of thought regarding the NWA A330 order. I recall seeing (on airwhiners.net, among the which livery do you think is prettiest posts) a repost of an internal memo from NWA regarding the analysis which had led to the decision to go for the A330-300 as the DC-10/747-200 replacement (basically, that the 777-200 was too much airplane for the transatlantic routes and that the 767 didn't offer enough cargo capacity). Then again, NWA already had a number of outstanding orders for the A330 (which had been deferred a couple of times) with Airbus, and and they likely would have faced a substantial cancellation fee if they had chosen to not take the aircraft. I imagine that "costs" included both the up-front acquisition cost as well as the loss of deposits and/or penalties for cancelling the A330 orders.
I wonder if, perhaps, the Airbus business model is somewhat akin to King Gillette's razor business. Give airlines an extremely attractive up-front cost on the airframe, and make up for it by guaranteeing a profit stream from the sale of expensive spare parts. I don't have direct knowledge of the business, but it sure would seem that way from AOG-N-IT's experience.
As for NWA continuing to buy Airbus narrowbodies...well, TCO would also include the added costs of operating a mixed fleet of NG737's and A319/A320's for essentially the same missions. It would be very tough to unload over 100 Airbus narrowbodies without taking a big writeoff, even if the direct operating cost of the NG737 is a bit lower. You dance with the one that brought you.
You my friend have a clear grasp of what is at hand...the other issues are the smokey-room under the table perks that are offered....but with todays live for the moment CEO's...here is where we find ourselves.