SVQLBA said:This idea that the hedge is some sort of windfall and WN would have been screwed without it is utter tosh. The hedges give predictability to WN's fuel costs -- based on that, they get a very accurate view of where total costs will be, and therefore, what will be profitable flying or not. The predictability is as important as the hedge price itself. So -- next quarter the hedge price is higher? Routes will just have to generate more revenue in order to be profitable or they will be cut, or they will increase prices modestly. WN management will be planning very thoroughly for the (predictably) higher fuel costs.
Congrats to all at WN, from the boardroom to the ramp.
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I think the note about the fuel hedge shows this:
1. LUV is not immune to the pricing difficulties in the industry - if LUV's fares increased to cover the cost of fuel, its passenger load would decline (i.e. supply/demand). Now, because of Southwest's position in the industry, chances are that LUV would be able to raise fares and adjust if it had to, if it magically lost its fuel hedge.
2. LUV is managed very well, and I suspect if LUV was not hedged, the company would have found a different way to remain profitable.