luvthe9 said:You got to be kidding SWA has been the cancer of the industry for years, driving down prices, salaries and working conditions.
As easy as it is to pin the blame on Southwest, it is ultimately dishonest and intellectually lazy to do so. It has only been in the past decade that the Legacy carriers have had SWA exposure on a significant percentage of their routes. Before then, we were but a blip on the industry radar screen and even now there are still large and significant portions of the domestic market that remain "SWA Free". Include on that list, the rest of the friggin' planet since Southwest does not fly outside of the lower 48.
Driving down prices is only a problem and ultimately predatory by legal standards if you are charging less than it costs to produce the product. At the risk of adding insult to injury, I must point out that Southwest currently is and for most it's existence has been profitable. Salaries and working conditions at other carriers have come down as airlines have tried in vain to maintain sprawling hub networks, diverse fleets, and global route networks all while charging prices at or below levels of a purely domestic carrier that only flying 737s.
The problem is not Southwest or jetBlue or AirTran or Frontier. The problem is an utter failure to differentiate the product the Legacy carriers offer compared to Southwest. The list of "perks" the big boys offer that SWA does not is long and oft repeated. Assigned seats, service to obscure markets, international ops, complicated codeshares/alliances, sophisticated FF programs, special treatment for elite level flyers, first and business class...the list goes on and on and on. A superior product, marketed and delivered properly should easily command a higher price. That's the way it works with houses and cars and TV sets but, somehow the concept of "Paying more to get more" has become foreign to this industry. In the end I guess wanting more for less is human nature and existed long before Southwest came onto the scene.
Steve Wolf hit the nail on the head predicting the SWA presence in the east!!!!!!!
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So then the Legacy carriers with a large presence on the East Coast had fair warning and chose not to take heed. Whose fault is that?