KCFlyer
Veteran
- Aug 20, 2002
- 11,283
- 1,427
I'll have to agree to disagree on the RJ's Planes... I do stand corrected on the load factor...for the first 6 months of the year, the BELF was 71.9% - up 1% from last year. I still don't think it's a great position to be in where you need to fill almost 72% of your seats to break even.
The new smaller jets are going to increase costs by 14%. Sure, it's only a penny, but it seems to me that just a few cents in the airline industry is the difference between profit and loss. And that increase is just to operate the planes. There WILL be training and transition costs that will begin to be reflected in the cost side of things, there will be increasing ongoing maintenance costs for the older 320's. Something is going to have to cover those costs, and if it's an increase in fares, then how much will the public tolerate? I mean, there are people over on Clark Howard's (a consumer reporter) website where people think they are getting screwed with a $500 fare from St. Louis to Hawaii, or $199 round trip from Atlanta to Seattle. How much of a fare increase will they put up with?
And I really do think that using the RJ's as "training" planes will not go over well with the crews flying them... I really think that introducing a second plane into the mix introduces complications in pilot expectations. Look no futher than the "special" status of the 737-200 crews at Southwest, and that's not even a separate model.
Please don't think I am bashing JetBlue - I'm not. But I think that it's not a smart move to do anything that increases your costs (especially in double digit percentages) when your competition is doing everything in their power to reduce their costs...and the difference in costs really isn't all that much. What happens when JetBlue's costs exceed Southwests? The penny increase with the RJ's will push your costs up SWA's level. The additional costs will put them above that. And with the big boys trying their damndest to get their ASM costs below 10 cents, it's putting JetBlue dangerously close to fight like they've never known.
The new smaller jets are going to increase costs by 14%. Sure, it's only a penny, but it seems to me that just a few cents in the airline industry is the difference between profit and loss. And that increase is just to operate the planes. There WILL be training and transition costs that will begin to be reflected in the cost side of things, there will be increasing ongoing maintenance costs for the older 320's. Something is going to have to cover those costs, and if it's an increase in fares, then how much will the public tolerate? I mean, there are people over on Clark Howard's (a consumer reporter) website where people think they are getting screwed with a $500 fare from St. Louis to Hawaii, or $199 round trip from Atlanta to Seattle. How much of a fare increase will they put up with?
And I really do think that using the RJ's as "training" planes will not go over well with the crews flying them... I really think that introducing a second plane into the mix introduces complications in pilot expectations. Look no futher than the "special" status of the 737-200 crews at Southwest, and that's not even a separate model.
Please don't think I am bashing JetBlue - I'm not. But I think that it's not a smart move to do anything that increases your costs (especially in double digit percentages) when your competition is doing everything in their power to reduce their costs...and the difference in costs really isn't all that much. What happens when JetBlue's costs exceed Southwests? The penny increase with the RJ's will push your costs up SWA's level. The additional costs will put them above that. And with the big boys trying their damndest to get their ASM costs below 10 cents, it's putting JetBlue dangerously close to fight like they've never known.