Wow. This message board has really digressed into adolescent stone throwing. Southwest and United are two very different animals. With a global network comprised of a mixed aircraft fleet, of course United's operation is much more complex and hence, more costly. There are some things United does very well, such as taking care of its most valued customers during irregular ops. United's p.s. service is a very differentiated product that has been well received and has done what it was designed to do (capture a higher percentage of high yield traffic in the market). On the flip side, Southwest is a fine airline and every flight I have been on, the esprit de corps that SWA is known for, has always been reflected back to me in the fun-loving and helpful service of its F/A's. There are some things I personally value on longer haul segments, such as IFE options, and a lie-flat bed with all of the bells and whistles across the pond, but in the short-haul segment, Southwest is very efficient and delivers a quality product at the right price point. Southwest provides value. United provides global reach and offers a portfolio of products that cater to different customer mixes. Two different animals and neither one is better than the other, just... different. B)