Southwest's Kelly calls JetBlue's bid for Washington national slots 'absolute madness'
Terry Maxon/Reporter
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5:16 PM on Mon., Dec. 5, 2011 | Permalink
JetBlue Airways two weeks ago won the bidding for 16 takeoff and landing slots at Reagan Washington National Airport, enough for eight round trips a day at the airport. JetBlue paid $40,000,050.01 to Southwest Airlines' second-place offer of $32,240,224.00.
In his weekly hotline to employees, Southwest chairman and CEO Gary Kelly defended Southwest's bid for the slots, and shook his head (verbally) at the winning bid.
"We bid a whole bunch of money. To put it in perspective, for eight daily departures out of Washington National we bid the equivalent of one airplane of over 30 million bucks. As you can imagine when we're not hitting our profit targets, that absolutely stretches the limit of what I was comfortable with," Kelly told employees.
"The winning bid, believe it or not, was over $40 million. That is absolute madness. It is a guaranteed money-loser," he said.
Southwest is the biggest airline at Baltimore, but has only a handful of flights out of Washington Dulles and none at Washington National. It will gain access to the airport when it integrates AirTran Airways into Southwest.
Kelly told employees that "We will win the war for these markets. We will do it with lower costs. And we'll do it with profitability. I can assure you that while I wanted to get those additional slots, it wasn't a mandate. It wasn't an imperative for us to succeed in those markets, much less with our big four strategic initiatives we have underway."
Those four initiatives are the integration of AirTran, bought May 2; the addition of Boeing 737-800s to Southwest's fleet in early 2012; the revamping of the Rapid Rewards frequent-flier program, launched in March; and a replacement reservation system, ETA unannounced.