Press storie:
http://www.mercurynews.com/mld/mercurynews...ia/15008053.htm
Southwest Airlines tries telling passengers where to sit
THOMAS WATKINS
Associated Press
SAN DIEGO - Southwest Airlines Co. began assigning seats to some passengers Monday, a first for the maverick carrier that for 35 years has let travelers choose where to sit on a first-come, first-served basis.
It's only a test - for now. The Dallas-based airline wants to know if assigning seats will slow down its ability to unload incoming planes and board passengers for the next flight. It takes the carrier 25 minutes on average to turn a plane around, and any delay can add to the airline's costs.
Southwest carries more domestic passengers than any other airline, and it is the only airline in the United States to have what it calls "open seating," said spokeswoman Marilee McInnis.
"Open seating has been a big part of our success in allowing quick turn times," said McInnis, noting that a new reservation system is being installed to handle assigned seating and international flights. "But times are changing, and we have technologies we didn't have before."
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http://blogs.usatoday.com/sky/2006/07/southwests_seat.html
Southwest's seating experiment is underway
Monday marked the first day of Southwest's assigned seating trial, and the media turned out in force. Baltimore Sun reporter Meredith Cohn took the first flight, Southwest 2444 from San Diego to Phoenix, reporting that "a Phoenix truck driver became the first test subject in a trial that could change the 35-year-old company's cultural identity." Passengers for the trial flight were only notified 48-hours before departure to see a gate attendant for their seat assignment, but in a move that "die-hards found very un-Southwest," The Sun said that passengers had no choice in seat assignment.
USA Today focuses on how the experiment played with Southwest's loyal following, including the aforementioned Phoenix truck driver. Donald Cloo told the paper, "If I wanted assigned seats, I would go to one of the other airlines." An airport expert supervising the seating experiment acknowledged that the process yielded "many disappointed passengers."
The San Diego Union Tribune reports that "passengers leaving from San Diego should expect more surprises" as Southwest "plans to test a variety of boarding options over the next eight weeks on two to three flights a day." That article also indicates that while "typically allowing passengers to self-organize through open seating is the quickest" way to board, Southwest 2444 still took off a few minutes early.