Thanks for defending me, Weiss......but I am reasonably thick skinned. The real tragedy is I am usually right. Go back and look at what I posted 5 yrs ago (well, if you could...Holly Hegeman took down her Planebusiness.com boards).
The good news is I don't think the golden goose is dead. It's not even in intensive care. Yet. But the golden goose has started smoking, driving without a seat belt, and is traveling out of country without immunizations.
But to answer the question --- I think the first unions on the property were the Ground Ops people around 1976. Around '74 Southwest had just had to go to a consolidated res office - having one agent sit in a room at each airport and make stick marks in a composition book (as passengers called to book a flight) no longer was going to cut it. American had laid off/furloughed a number of res agents and Southwest hired them. They were glad to have the job. For a year or two. Then they got to griping and complaining that working for Southwest was not enough like working for American. So in came the IAM. Their organizers and negotiatiors were not all that bad --- I seem to recall both J.D. Crow and Mr. Faircloth were not impossible for the company to deal with. Heck, the contract even included a provision to terminate the worst 5% of employees (based upon attendance) annually with no recourse to grievance.
At any rate, that was the Muse era. And the Muse doctrine was if we have a union, okay fine...but the folks who don't belong to unions will make more than those who do. That kept some of the other work groups from organizing for a while.
Locking the mechanics out/taking the strike (depending upon who you want to believe) neither stopped nor accelerated the unionization at Southwest Airlines Co. What it did do, for a long time, was keep the unions relatively reasonable in making their non-negotiable demands.
And as far as the poor starting FA on food stanps and welfare....my suggestion is to raise the starting wages. I have no problem with doing that. However, if you have a fixed pie you had better watch the way you carve it.
Had I been negotiating the thing, I could have gone for starting wages of $20 per trip. However, I would have slowed down the steps to the big money and maybe held firm with a 15 yr top out.
I am not anti union, but I am pro-company. I find it somewhat devastating to see greed destroy a company that took 35 yrs or so to build from scratch, and that still stands as an excellent example of what an airline ought to be.
In other words, arkmitch, where were you on 18 June 1971? I was at Gate 25, watching the Braniff Spy count passengers.