You are in denial if you think your company is anything other than the cheapest price (I mean used to be).
There is nothing magic about having to fly three "trips" to get from Boise to San Antonio, and it costs a lot more because you guys make more money than most airline employees.
The thing you don't get is that when other employees were making more than you "their costs were out of line in the new marketplace"
All I am saying is now that your hedges are largely going away (it gets worse after 2006), your costs will be out of line, or you will have to raise fares.
If SWA raises fares, it loses it's only appeal. It's kind of like trying to charge for a steak at the local Burger Barn.
Your burger aint worth the price you will have to charge to support your new higher cost structure.
Good Luck to you as well, no hate here, only the facts - the SWA low cost model does not work at current oil prices. (That is another smack of reality you are going to face)
Good Luck keeping your payrates, don't take it personally it is just competition.
JBG