ngneer
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- Aug 20, 2002
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WN investigated HPN before they set up shop in ISP. As NHBB noted, it's severely slot limited and won't allow WN to operate the number of flights they want. It's certainly not a place where they could grow. WN also investigated Republic Airport (FRG) in Farmingdale. FRG is on the Nassau-Suffolk border on Long Island and a good 10 miles closer to NYC than ISP. However, FRG has no scheduled service and they don't want any so WN again looked further out and was able to make a deal with the Town of Islip.
In the short term, I don't see WN doing anything except trying to make ISP work better. That doesn't mean trying to draw pax from NYC, but just drawing more pax from Long Island. WN has recently started running ads in Newday, the local Long Island daily newspaper, just reminding people that they're at ISP. An ad that ran yesterday said, "You don't have to leave Long Island to leave Long Island." Another ran last week with a map showing where ISP is.
WN could wait for the rail spur to SWF to get built, land there and nibble some more at the NYC market from the periphery.
To actually serve NYC proper, WN is going to have to bite the bullet and setup an un-WN-like operation at one of the major NYC airports, probably LGA, starting off with just 3 or 4 flights and eventually building up if they can acquire more slots. But ATA was doing something like that and, apparently, losing money at it. Then, there have been discussions of implementing congestion pricing at JFK and possibly the other NYC airports as well, making it more expensive to operate, and that is anathema to WN. Maybe WN's best bet is another code-share with somebody.
In the short term, I don't see WN doing anything except trying to make ISP work better. That doesn't mean trying to draw pax from NYC, but just drawing more pax from Long Island. WN has recently started running ads in Newday, the local Long Island daily newspaper, just reminding people that they're at ISP. An ad that ran yesterday said, "You don't have to leave Long Island to leave Long Island." Another ran last week with a map showing where ISP is.
WN could wait for the rail spur to SWF to get built, land there and nibble some more at the NYC market from the periphery.
To actually serve NYC proper, WN is going to have to bite the bullet and setup an un-WN-like operation at one of the major NYC airports, probably LGA, starting off with just 3 or 4 flights and eventually building up if they can acquire more slots. But ATA was doing something like that and, apparently, losing money at it. Then, there have been discussions of implementing congestion pricing at JFK and possibly the other NYC airports as well, making it more expensive to operate, and that is anathema to WN. Maybe WN's best bet is another code-share with somebody.