"These cities are highly competitive, fragmented markets, and we have a fantastic product to share with our customers and potential customers," Fernandez said. " Our competitors are active advertisers in these cities. By not having a voice, our competitors are, in essence, telling our story for us. But we’re ready to tell it ourselves and show them all the great things happening at American."
Judging from the Q and A in the employee newsletter, American will use the campaign to highlight some of its newer and refurbished aircraft, such as the Airbus A321T on coast-to-coast routes and the Boeing 777-300ER and 777-200s flying internationally.
