urpius pilot
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(from page 2 of the article)
Van den Briel says that while Southwest's open seating might seem like an invitation for chaos, it actually illustrates a tendency among passengers to self-organize when left to their own devices. "Passengers who are free to sit anywhere usually do a good job staying out of each other's way," he explains. "Without having studied it in detail, I would imagine that an open boarding model is faster than assigned seating."
NOPEI thought the seats on smaller aircraft were supposed to be assigned specifically with w&b in mind.
Back in the 80's, if anyone can remember, Piedmont then Henson had open seating on the Dash. It wasn't until the Piedmont/USAir merger in 89 that Henson was required to start issuing seat assignments. Reportedly at that time the paxs were insisting on it.