Hey Shark !
Here's an example of the fabulous marketing department at USAIRWAYS! Maybe they should have forwarded this email to that crack team in the IT department instead. I'm sure they can use the expertise in networking instead.
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Instead of having a website that actually WORKS, Tempe gives away frequent flyer miles to entice it's customers to continue to fly US. Just like the "everything counts" promotion, it's showing your customers that US is grasping at staying alive instead of providing the service necessary to really be an airline people should fly.