It is hilarious to read the spin.
If you were actually to believe him, WN has been surviving on marketing gimmicks for >40 years. Quite the accomplishment. Or I guess Americans are indeed that stupid. Or could it be that somebody does not know what they're taking about? Again.
If his fabricated theory was correct, than carriers such as NK here or FR & U2 in Europe would have the happiest customers on earth, whereas the USA3, the EU3, the ME3, CX, SQ, etc., the ones that set the bar so high have the grumpiest group of repeat customers ever.
Getting back to the topic: how do you know there is no evidence that the $2k fare has not been purchased? Do you have some inside information or are you just speculating?