ITRADE
Veteran
Dear XXXXX XXXXXXXX,
As we work to restructure our company, I want to update you on the progress being made in the implementation of the US Airways Transformation Plan since it means exciting things for our customers and we know that our business depends on the patronage of valued customers like you.
Our Transformation Plan is a broad initiative that positions US Airways as a more competitive airline in our fast-changing business. As a customer, there are many benefits of the plan that you might have already experienced, including the introduction of lower and simplified GoFares, more nonstop flights on popular routes, and more customer-friendly tools on usairways.com and at airport check-in kiosks.
The core of our Transformation Plan focuses on achieving a more competitive cost structure and adapting to the new airline marketplace realities, like simpler fares and more point-to-point service. That also means further improving our productivity and operational efficiencies. As part of this effort, we continue to negotiate with our labor unions to achieve the necessary employee cost reductions that are part of our overall cost reduction effort. While the negotiations are a required part of implementing our plan, they have no direct impact on our ability to professionally serve you, nor do they affect your ability to earn or redeem Dividend Miles to the more than 750 worldwide destinations we offer as a Star Alliance member airline.
As I stated earlier, we are committed to expanding our GoFares to eventually extend them to every US Airways customer who travels our domestic network. We have already started rolling out our unbelievably low GoFares and now offer these fares between 40 cities and Reagan Washington National and between 23 cities and Philadelphia. Nearly 20 percent of our domestic passengers are traveling on GoFares today, and we continue to hear from passengers who want us to bring GoFares to their communities. That is absolutely the plan.
Our Transformation Plan is built on growth at our largest cities: Charlotte, Boston, New York, Philadelphia and Washington, D.C., including more service to popular business and leisure destinations. We will also continue growing in Latin America and the Caribbean through our new international gateway at the Fort Lauderdale/Hollywood International Airport. By February 2005, US Airways expects to be the low-fare favorite for South Florida, serving 23 destinations nonstop from Fort Lauderdale in Latin America, the Caribbean and throughout the US Airways domestic network. Charlotte's strategic position as the best connecting hub in the Southeast will permit a continuing trend of domestic and international growth. In Pittsburgh, we are reducing our schedule, but will continue to serve approximately 50 cities nonstop, including 28 of our 30 largest destinations.
There will be many other benefits from the future US Airways that you will be hearing about in the coming months. We stand ready to serve you better while we continue to work behind the scenes on moving our airline to a platform of success. We thank you again for being our customer and a valued member of Dividend Miles.
These continue to be challenging times for much of the airline industry, and most of our competitors are going through their own versions of transformation. We plan to get there first and we are absolutely committed to restructuring US Airways into an airline that is built around the needs of our customers. I will continue to update you with additional Transformation Plan milestones as they unfold.
Sincerely,
B. Ben Baldanza
Senior Vice President
Marketing and Planning
US Airways, Inc.
As we work to restructure our company, I want to update you on the progress being made in the implementation of the US Airways Transformation Plan since it means exciting things for our customers and we know that our business depends on the patronage of valued customers like you.
Our Transformation Plan is a broad initiative that positions US Airways as a more competitive airline in our fast-changing business. As a customer, there are many benefits of the plan that you might have already experienced, including the introduction of lower and simplified GoFares, more nonstop flights on popular routes, and more customer-friendly tools on usairways.com and at airport check-in kiosks.
The core of our Transformation Plan focuses on achieving a more competitive cost structure and adapting to the new airline marketplace realities, like simpler fares and more point-to-point service. That also means further improving our productivity and operational efficiencies. As part of this effort, we continue to negotiate with our labor unions to achieve the necessary employee cost reductions that are part of our overall cost reduction effort. While the negotiations are a required part of implementing our plan, they have no direct impact on our ability to professionally serve you, nor do they affect your ability to earn or redeem Dividend Miles to the more than 750 worldwide destinations we offer as a Star Alliance member airline.
As I stated earlier, we are committed to expanding our GoFares to eventually extend them to every US Airways customer who travels our domestic network. We have already started rolling out our unbelievably low GoFares and now offer these fares between 40 cities and Reagan Washington National and between 23 cities and Philadelphia. Nearly 20 percent of our domestic passengers are traveling on GoFares today, and we continue to hear from passengers who want us to bring GoFares to their communities. That is absolutely the plan.
Our Transformation Plan is built on growth at our largest cities: Charlotte, Boston, New York, Philadelphia and Washington, D.C., including more service to popular business and leisure destinations. We will also continue growing in Latin America and the Caribbean through our new international gateway at the Fort Lauderdale/Hollywood International Airport. By February 2005, US Airways expects to be the low-fare favorite for South Florida, serving 23 destinations nonstop from Fort Lauderdale in Latin America, the Caribbean and throughout the US Airways domestic network. Charlotte's strategic position as the best connecting hub in the Southeast will permit a continuing trend of domestic and international growth. In Pittsburgh, we are reducing our schedule, but will continue to serve approximately 50 cities nonstop, including 28 of our 30 largest destinations.
There will be many other benefits from the future US Airways that you will be hearing about in the coming months. We stand ready to serve you better while we continue to work behind the scenes on moving our airline to a platform of success. We thank you again for being our customer and a valued member of Dividend Miles.
These continue to be challenging times for much of the airline industry, and most of our competitors are going through their own versions of transformation. We plan to get there first and we are absolutely committed to restructuring US Airways into an airline that is built around the needs of our customers. I will continue to update you with additional Transformation Plan milestones as they unfold.
Sincerely,
B. Ben Baldanza
Senior Vice President
Marketing and Planning
US Airways, Inc.
